About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.
Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.
Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.
Hardware-Centric Solutions Continue To Have Strong Local Appeal
Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...
What is the current thinking on ways to capitalize existing software assurance (SA) components during an EA renewal? Why?

Fixating On The Headline Discount Leads Software Buyers Astray — The Best Software Deals Balance Price, Flexibility, And Risk Mitigation
Forrester recently surveyed nearly 3,000 technology decision-makers worldwide and found that emerging geographies -- Latin America, China, India, Russia -- are heavy adopters of...
Folks Has anyone out there developed a 'Sourcing Dashboard' with measures that go beyond the traditional SLA based view of the supplier engagement/performance? We are looking at measures like...
Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

What are some key best practices when preparing to outsource?
I needed to order a tool from Amazon.com recently, and I was greeted with a “New Year, New You” panel linking me to whole host of exercise equipment targeted to my lifestyle. Same...
VMO Partners: We all work in different industries and most of us have had to "customize" our VMO to support the culture, acceptance/adoption, and business needs of that organization. With that...
I’m conducting research for our sourcing clients about the right approach to take in IBM software audits. In combing through Forrester’s IBM software sourcing inquiries, I’ve found...
Can Forrester provide benchmark information for PC cost (with volume considerations)?
I recently finished the draft of my report on the ecosystem of innovation services providers. This report, to be published in July, explores the landscape of companies that are unified by a...
You've been given a 30-page software contract, with no time to review it properly and an impossible deadline by which to issue a purchase order. Moreover, the contract includes URL links to various...
IT services buyers are changing their buying requirements. Increasing demand for technologies that drive business innovation agendas, from cloud to analytics to mobile, is creating dramatic...
Microsoft is gradually improving the way it allows for Bring Your Own Device (BYOD) and other scenarios in which many employees use Microsoft on multiple devices. We’re getting growing numbers...
Offering or seeking advice on professional development? Looking to fill an open position at your organization? Post the job description here! I'm hoping to maintain this as an open thread for all...
I am very excited to be back at Forrester. After 2 years of being immersed in the customer experience, I can’t wait to share new insights and advice with both Sourcing and Vendor Management...
Are there any investment professionals out there who can help me in finding companies which can provide investment document digitizations services. Basically to electronically prepare reports for...
Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...
The SVM team has just published two documents on sourcing and vendor management priorties for the coming three years. Sourcing And Vendor Management's 2012 To 2014 Priorities: SVM's Value To The...
I’m in Las Vegas attending Infosys’s Connect 2011 client event, and one of the recurring themes in sessions and side conversations has been the nature of Strategic Partnership. The phrase...
Big data is a big topic these days, with companies aggregating consumer data and contracting with third-party marketers to mine it. However, an unforeseen problem arises around unclear data...
The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...
