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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Direct Marketing, Google, Marketing Automation, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Measurement Methods & Techniques, Online Marketing Technology

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  • Sharyn Leaver

  • For Chief Information Officer Professionals

    Blog:Q&A With Michael Ali, VP & CIO, Harman

    Sharyn LeaverMay 20, 2011

    I am so looking forward to hearing from our keynoters next week at the Forrester's IT Forum 2011. Poised to be one of the most informative – and entertaining – will be Michael...

    • For Enterprise Architecture Professionals

      Blog:The Demand For Speed Is Accelerating — And IT Isn't Keeping Up

      Sharyn LeaverMarch 13, 2012

      Speed and agility are at the heart of business today — and, unfortunately, those are two areas in which IT is falling short. Two trends — neither of which is going away anytime soon...

      • For Chief Information Officer Professionals

        Blog:Follow The Conversation From Forrester's IT Forum 2011

        Sharyn LeaverMay 25, 2011

        Today we’re kicking off Forrester's IT Forum 2011 at The Palazzo in Las Vegas. Prepare for three exciting days of keynote presentations and track sessions focused on business and technology...

        • For Chief Information Officer Professionals

          Blog:Conquering The Technology/Marketing Divide

          Sharyn LeaverAugust 29, 2011

          Forget Brad and Angelina (or "Brangelina" for those that are more plugged in to pop culture than I), the new "it" couple is the CIO and CMO. Why? In the digital world we live in today, which...

          • For Chief Information Officer Professionals

            Blog:CMOs And CIOs Tackle Technology: Q&A With Robert Mead, CMO And Michael Mathias, CIO At Aetna

            Sharyn LeaverSeptember 14, 2011

            Recently my colleague David Cooperstein and I had the opportunity to meet with Robert Mead and Michael Mathias, the CMO and CIO respectively at Aetna. They will be speaking at our upcoming CIO-CMO...

            • For Chief Information Officer Professionals

              Blog:Vote For Forrester's IT Forum 2011 Theme

              Sharyn LeaverOctober 25, 2010

              Are you ready for Forrester's IT Forum 2011? Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona — and help us design an event that is as relevant and productive...

              • For Chief Information Officer Professionals

                Blog:Forrester's IT Forum 2011 Puts You In The Driver Seat

                Sharyn LeaverMarch 18, 2011

                IT leaders are at a crossroads. To thrive in today's -- and tomorrow's -- rapidly changing digital world, they must move beyond the elusive idea of business and IT alignment, where business...

                • For CIO Professionals

                  Report:CIOs: The Web's Golden Age Is Ending

                  Sharyn LeaverFebruary 10, 2011

                  As CIOs continue to evaluate business technology and plan for future investments, it is essential to accept the fact that the golden age of the Internet is ending. In the past decade, nearly all...

                  • Downloads: 426

                • For Enterprise Architecture Professionals

                  Blog:Infusing EA Into Your Business

                  Sharyn LeaverMarch 07, 2012

                  In today’s business environment, the pressure to change, and change quickly and often, is growing, thanks to the proliferation of empowered customers, emerging global markets, regulation (and...

                   
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