About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.
Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.
Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.
An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees
Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...
Make no mistake about Nokia's global power. They are still the dominant handset maker globally. But Nokia somehow missed the shift to the handheld computers we call smartphones and tablets. Make...
Mobility in the enterprise is a goat rodeo waiting to happen. Are any of these things going on in your company? Building customer mobile apps that don't tie into the .com site. Coding for...

A quick reality check: our content & collaboration systems have been with us since we first put PCs on desktops. Today, these systems are pervasive in our workflow, our work lives, and our work...
(@TJKeitt has also published this post.) My colleague TJ Keitt and I have completed a six-month investigation into social business and collaborative transformation. As the title of the report...
Highly Integrated With A Risk Of Lock-In
Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...
Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out
Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...
This case study is from TJ Keitt's and my social business playbook report, “The Road To Social Business Starts With A Burning Platform.” A social business uses technology to...
So asked my 11-year-old daughter this morning. You may remember Sophie. She’s the one whose 3rd-grade teacher took her to the Apple store in Burlington, MA, for a field trip. They actually...
I was pretty sure that the v1 (beta?) Apple Maps would have gaps and gaffs, and of course it does. Mapping is hard to do as this excellent analysis from Adrian Covert at Gizmodo makes clear. (If...
[This is the second in a series of posts on our report for Forrester clients, "Mobile Is The New Face Of Engagement."] A successful smartphone app is great, right? Especially when it fronts a...
CEO Tim Cook opened Apple's worldwide developer conference 2012 this morning in San Francisco. The event sold out the Moscone West venue in 90 minutes, a clear indication that Apple's star is...
Richard H. Thaler, professor of economics and occasional writer for The New York Times, wrote on Sunday about how he and other behavioral scientists are helping the UK government use behavioral data...
Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario
In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...
We inhabit an age in which empowering technology is readily available first to individuals, not institutions. Consumers and employees will always get the new good stuff first. And it will always be...
(updated 10:10 ET 4/11/2013 for clarity) The Death Of The PC Era. Pah. As my friend John McCarthy is fond of saying, "that does not qualify as analysis." PCs, like cars and shoes and dishwashers, are...
Your Technology And Culture Create An Environment Of Empowered Employees
Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key...

How are companies making a business case to purchase tablets for their sales teams?
VMWare has got it down: Sell a virtualization solution with anchor applications (and seats) that no service provider can live without, starting with email. This is the call we made when VMWare bought...
Benchmark: The CIO's Mobile Engagement Playbook
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

Your workforce is mobile and loving it. They love it because they can get things done anywhere, anytime, on any device. You can almost see happy tails wagging as they check their email. But they...
My colleague Julie Ask has just published an important report, "The Future Of Mobile Is User Context," introducing how companies will use the new intelligence and capabilities of smartphones to...
[Update: 3:15pm, 9-7-2010. Sigh. This is a US-only offer. My apologies to colleagues and friends in other countries. I'm told you can buy it on Amazon.com in other countries, at least in hard...