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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

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Blog: Customer Intelligence Blog

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.

Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Direct Marketing, Google, Marketing Automation, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Measurement Methods & Techniques, Online Marketing Technology

Reports (5)
Tools & Templates (1)

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Technology Product Strategies (6)
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- Technology Product Strategies (6)

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J. P. Gownder
Consumer Technographics

For Marketing Leadership Professionals
Report:Brand Loyalty Isn't Enough For Products Anymore
Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
J. P. GownderOctober 04, 2011
Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...
- Downloads: 663
- Rating:
For Marketing Leadership Professionals
Tool:Customization Appeals To More Than A Third Of US Online Consumers
J. P. GownderMay 24, 2011
For Marketing Leadership Professionals
Report:Microsoft's Shrinking Window For Tablets
Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
J. P. Gownder, Sarah Rotman EppsNovember 29, 2011
Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...
- Downloads: 485
For Marketing Leadership Professionals
Report:Pricing As A Strategic Competency
Why Price Needs To Become More Than Just A Number For Product Strategists
J. P. GownderFebruary 13, 2012
Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...
- Downloads: 597
For Marketing Leadership Professionals
Report:Appealing To Consumers With Mass-Customized Product Strategies
Entice Customers Into The Loyalty Cycle
J. P. GownderMay 24, 2011
While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...
- Downloads: 358
For Marketing Leadership Professionals
Report:Designing A Mobile Empowered Product Strategy
An Empowered Report: Applying The IDEA Framework To Smartphone Users
J. P. GownderSeptember 07, 2010
Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...
- Downloads: 1172

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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

All Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

For Marketing Leadership Professionals

Tool:Customization Appeals To More Than A Third Of US Online Consumers

For Marketing Leadership Professionals

Report:Microsoft's Shrinking Window For Tablets

For Marketing Leadership Professionals

Report:Pricing As A Strategic Competency

For Marketing Leadership Professionals

Report:Appealing To Consumers With Mass-Customized Product Strategies

For Marketing Leadership Professionals

Report:Designing A Mobile Empowered Product Strategy

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