Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

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  • Tiffani Montez
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking 2012

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

    • Downloads: 1516
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of North American Digital And Multichannel Banking 2013

    Multichannel Strategy Is More Of A Pipe Dream Than Reality

    The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

    • Downloads: 478
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Blog:Mobile Banking Vendor Selection: Not A Straightforward Journey

    As I started my Market Overview of mobile banking solutions, one thing was apparent: the vendor landscape is in flux. To further demonstrate this point, over the last few weeks, Montise...

    • For eBusiness & Channel Strategy Professionals

      Charts & Figures:Multichannel Activities Should Support Sales

      Multichannel Strategy Is More Of A Pipe Dream Than Reality

    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: Hapoalim Injects A Human Touch Into Digital Banking

      Multichannel Integration Uncovers New Opportunities

      Bank Hapoalim observed a shift in expectations and interactions within a high-value segment of customers with a direct channel preference. To meet those customers' needs, Bank Hapoalim developed a...

      • Downloads: 381
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Blog:Multichannel: Retail Banking Pipe Dream Or Reality?

      The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Even with the...

      • For eBusiness & Channel Strategy Professionals

        Report:Building Next-Generation Mobile Banking

        Tools And Technologies: The Mobile Banking Strategy Playbook

        Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

        • Downloads: 814
        • Comments: 1
        • Rating:
      • For CIO Professionals

        Report:CIOs: Master The Mobile Banking Imperative

        The Mobile Banking Imperative

        This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

        • Downloads: 76
      • For eBusiness & Channel Strategy Professionals

        Blog:Looking For A Mobile Banking Vendor?

        I’ve finished up my Market Overview of Mobile Banking Solutions 2012.  While my report covers 11 mobile banking vendors: Clairmail, FIS, Fiserv, Infosys, Intuit, Jack Henry, Kony,...

        • For eBusiness & Channel Strategy Professionals

          Report:Getting Mobile Banking Strategy Right

          Strategic Plan: The Mobile Banking Strategy Playbook

          Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan...

          • Downloads: 447
          • Rating:
        • For eBusiness & Channel Strategy Professionals

          Blog:FinovateSpring Fling 2013: Another Year Of Dazzling Financial Services Delight!

          I attended FinovateSpring 2013 last week to get a preview of new products from digital technology vendors for financial services. For those of you that have not been to Finovate, it’s a...

          • For eBusiness & Channel Strategy Professionals

            Blog:How Social, Mobile, And Tablets Are Revolutionizing Consumer Banking

            Everyone is talking about it, everyone is doing it, and everyone wants one. Social, mobile, and tablets are creating digital banking disruption and fundamentally shaking up how banks interact with...

            • For eBusiness & Channel Strategy Professionals

              Report:The Mobile Banking Imperative

              Vision: The Mobile Banking Strategy Playbook

              This report gives eBusiness and channel strategy professionals at banks a vision for what the future of mobile banking will be and why it is critical to develop a clear mobile strategy focused on...

              • Downloads: 724
              • Rating:
            • For eBusiness & Channel Strategy Professionals

              Blog:Move Over Online, Mobile Is Poised To Hit Mainstream

              Some leading banks have already seen the number of mobile interactions overtake the number of online interactions. The evolution of mobile devices coupled with rising smartphone and mobile...

              • For eBusiness & Channel Strategy Professionals

                Blog:What Role Does PFM Play In Online Banking's Future?

                As a new analyst researching vendors for digital banking, I wanted to share an observation as eBusiness and Channel Strategists are making decisions about digital financial services investments. In...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Finovate Spring 2012: Digital Financial Services Innovation

                  I attended Finovatethis week to get a preview of new financial services digital technology vendors. I say preview because if you have ever been to Finovate, you know it’s a little like speed...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Market Overview: Mobile Banking Solutions 2012

                    As mobile banking adoption has moved from downstream to mainstream, banks that are late bloomers are rushing to reach competitive parity, while trailblazers focus on exploiting the channel to deliver...

                    • Downloads: 1068
                    • Comments: 2
                    • Rating:
                  • For eBusiness & Channel Strategy Professionals

                    Blog:Inject A Human Touch Into Digital Banking

                    With the evolution of digital touchpoints, banks have mastered right channeling to drive customers to lower cost digital channels for self-service.  As customer adoption of digital channels is...

                    • For eBusiness & Channel Strategy Professionals

                      Report:The Business Case For Personal Financial Management

                      Personal Financial Management Offers A Wide Range Of Benefits

                      Many financial services eBusiness executives are considering investing in money management tools for their customers, but they struggle with the business case. To help eBusiness executives build the...

                      • Downloads: 440
                      • Comments: 2
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Report:Multichannel Home Lending Status Boosts Results

                      eBusiness Professionals Must Integrate Mobile Into Loan Processes

                      As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support...

                      • Downloads: 215
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Blog:Even The Best Mobile Banking Strategy Can Be A Victim Of Poor Execution

                      My latest research on Building Next Generation Mobile Banking Solutions has been published for a few days now.  I’ve already gotten phone calls from clients stating this research is...

                       
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