Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

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297 results in Reports

  • Sourcing & Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:APeJ IT Services Report: 2010

    This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...

    • Downloads: 39
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

    The Majority Of The Vendors Are Leaders In This Emerging Market

    Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

    • Downloads: 950
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Understand Oracle Better To Marshal Maximum Software Negotiation Leverage

    Savvier Buyers Can Get A Better Deal From This Powerful Supplier

    Welcome to Oracle "May-nia," the final month of Oracle's financial year during which Forrester estimates the company will sell around $4 billion in software. If you're one of the many sourcing and...

    • Downloads: 331
  • For Sourcing & Vendor Management Professionals

    Report:Unisys' Hosted Secure Private Cloud Solution: The Best Of Both Worlds

    Unisys has continued to evolve its hosted data center offerings and, along with many other vendors, rebranded to take advantage of rising customer interest in "private cloud." Unisys' offering is...

    • Downloads: 31
  • For Sourcing & Vendor Management Professionals

    Report:Building — Or Re-Invigorating — A Shared Service Center

    In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...

    • Downloads: 656
  • For Sourcing & Vendor Management Professionals

    Report:IT Buying Behavior Study Of Government-Related Customers: PRC

    This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

    • Downloads: 15
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 111
  • For Sourcing & Vendor Management Professionals

    Report:Rimini Street Challenges Big Software Maintenance Fees

    The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

    The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

    • Downloads: 217
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: European IT Infrastructure Outsourcing

    Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...

    • Downloads: 1345
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

    • Downloads: 159
  • For Sourcing & Vendor Management Professionals

    Report:Three Key Tips To Optimizing Your Commercial Relationship With SAP

    Encourage SAP To Adapt To Current Licensing Trends

    Many sourcing and vendor management professionals are currently facing tough negotiations with SAP, which does over 40% of its license business in the fourth quarter. The challenge, however, is...

    • Downloads: 350
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Telecom Services Terms And Conditions Tool

    This tool can be used as guidance for establishing a baseline set of standard contract terms and conditions for telecom services to be used by IT and general procurement SVM professionals.

    • Downloads: 48
  • For Sourcing & Vendor Management Professionals

    Report:ANZ Data Center Study: End User Result Analysis

    The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

    • Downloads: 41
  • For Sourcing & Vendor Management Professionals

    Report:Telcos Are Lining Up Broad IaaS Offerings For Asia Pacific Enterprises

    Organizations in Asia Pacific are realizing the cost efficiencies and business agility of virtualization and cloud computing. The region's market is crowded with regional and global...

    • Downloads: 150
  • For Sourcing & Vendor Management Professionals

    Report:A Buyer's Guide To Invoice-To-Pay Solutions

    Twelve Invoice-To-Pay Technologies And Where They Fit In Forrester's Road Map To Accounts Payable Invoice Processing Excellence

    Procurement and finance managers struggling with inefficient invoice-to-pay (I2P) processes are often confused by the plethora of diverse technology products and services that are available today,...

    • Downloads: 529
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Software Contract Negotiation

    Processes: The Strategic Software Sourcing Playbook

    This report describes best practices for the negotiation process, in the context of Forrester's strategic software sourcing approach. We get many inquiry calls from sourcing and vendor management...

    • Downloads: 270
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Stop Assessing Geographies And Suppliers Separately

    Clients Should Use Forrester's Vendor Viability Index To Optimize The Alternative Geography Supplier Selection Process

    As more companies expand their use of global delivery models, assessing the risk of potential countries and cities is crucial. Traditional approaches to location analysis have typically comprised...

    • Downloads: 44
  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

    A Hot Market, But Questions About ROI, Vendors, And Integration Remain

    Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

    • Downloads: 235
  • For Sourcing & Vendor Management Professionals

    Report:The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...

    • Downloads: 507
  • For Sourcing & Vendor Management Professionals

    Report:Managing An IBM Software Audit

    Understand Eight Key Steps In The Audit Process, And Be Better Prepared

    An unexpected IBM software audit can sow the seeds of partner discontent in a good supplier relationship. With the official arrival of an IBM software audit letter, your IT organization must...

    • Downloads: 209
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 122
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Move To An Asset-Based Services Play

    Asset-Based Services Have Become A Prerequisite For Success

    New business success imperatives are pushing clients to change the way they leverage IT solutions. IT service providers will have to adapt to these new rules of engagement if they want to remain...

    • Downloads: 318
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:India Data Center Study: End User Result Analysis

    This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

    • Downloads: 44
  • For Sourcing & Vendor Management Professionals

    Report:Five Trends That Will Change SaaS Sourcing

    What Sourcing Professionals Need To Know About The Future Of SaaS

    Software-as-a-service (SaaS) has finally come of age and is now a staple of the technology landscape at most organizations. As organizations build on the basics of their SaaS sourcing and vendor...

    • Downloads: 924
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™ For SVM Professionals: Software-As-A-Service, Q4 2011

    Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology

    As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...

    • Downloads: 684
 
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