About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.
Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.
Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.
This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...
The Majority Of The Vendors Are Leaders In This Emerging Market
Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

Savvier Buyers Can Get A Better Deal From This Powerful Supplier
Welcome to Oracle "May-nia," the final month of Oracle's financial year during which Forrester estimates the company will sell around $4 billion in software. If you're one of the many sourcing and...
Unisys has continued to evolve its hosted data center offerings and, along with many other vendors, rebranded to take advantage of rising customer interest in "private cloud." Unisys' offering is...
In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...
This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...
Businesses Now Have More Options To Drive Competitive Differentiation In China
China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...
The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?
The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...
Metrics: The Strategic Software Sourcing Playbook
This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...
Encourage SAP To Adapt To Current Licensing Trends
Many sourcing and vendor management professionals are currently facing tough negotiations with SAP, which does over 40% of its license business in the fourth quarter. The challenge, however, is...
This tool can be used as guidance for establishing a baseline set of standard contract terms and conditions for telecom services to be used by IT and general procurement SVM professionals.
The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...
Organizations in Asia Pacific are realizing the cost efficiencies and business agility of virtualization and cloud computing. The region's market is crowded with regional and global...
Twelve Invoice-To-Pay Technologies And Where They Fit In Forrester's Road Map To Accounts Payable Invoice Processing Excellence
Procurement and finance managers struggling with inefficient invoice-to-pay (I2P) processes are often confused by the plethora of diverse technology products and services that are available today,...

Processes: The Strategic Software Sourcing Playbook
This report describes best practices for the negotiation process, in the context of Forrester's strategic software sourcing approach. We get many inquiry calls from sourcing and vendor management...

Clients Should Use Forrester's Vendor Viability Index To Optimize The Alternative Geography Supplier Selection Process
As more companies expand their use of global delivery models, assessing the risk of potential countries and cities is crucial. Traditional approaches to location analysis have typically comprised...
A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...
An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology
A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...
Understand Eight Key Steps In The Audit Process, And Be Better Prepared
An unexpected IBM software audit can sow the seeds of partner discontent in a good supplier relationship. With the official arrival of an IBM software audit letter, your IT organization must...

Providers Driving Workplace Services In EMEA
Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

Asset-Based Services Have Become A Prerequisite For Success
New business success imperatives are pushing clients to change the way they leverage IT solutions. IT service providers will have to adapt to these new rules of engagement if they want to remain...

This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...
What Sourcing Professionals Need To Know About The Future Of SaaS
Software-as-a-service (SaaS) has finally come of age and is now a staple of the technology landscape at most organizations. As organizations build on the basics of their SaaS sourcing and vendor...

Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...