About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.
Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.
Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.
Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
An Empowered Report: Getting Past Cloud Security Fear Mongering
At Forrester's Security Forum 2010 in Boston, Eran Feigenbaum, director of security, Google Apps; and Archie Reed, chief technologist for cloud security at HP, joined me on stage for a keynote panel...
Performance Management: The Strategic Software Sourcing Playbook
This report describes performance management by sourcing and vendor management leaders as part of Forrester's strategic software sourcing approach. Our conversations with clients and surveys with...

Vision: The Emerging Technology Playbook
Emerging information technology has been a key enabler of business evolution since the 1960s and shows no signs of letting up. As we move beyond simple digitization of information to digital business...
In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...
Building Contingencies Ensures Price Competitiveness And Provider Innovation
A US-headquartered global consumer manufacturing firm recently asked Forrester to review its global telecom sourcing strategy with the aim of helping it balance opportunities against risks associated...
When considering hosted virtual desktops (also known as virtual desktop infrastructure, or VDI) as an alternative or in addition to physical PCs, it's difficult to find reliable information about the...
This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...
Baseline Spending Allocation Figures For Comparison
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
Forrester Research And ARMA International Records Management Online Survey, Q3 2010
Successful records management helps your organization comply with regulatory requirements, ease eDiscovery burdens, and meet information governance objectives. In pursuit of these goals, nearly...
Endpoint Security Suites Take Center Stage In The Enterprise
In Forrester's 50 criteria evaluation of endpoint security vendors, we identified nine top providers in the category — F-Secure, IBM, Kaspersky, LANDesk, Lumension, McAfee, Sophos, Symantec,...

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
Policy And Procedures: The S&R Practice Playbook
Over recent years, the information security industry has matured nicely; experts and associations have documented many best practice models, and their adoption has been widespread. It's disconcerting...
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

As information security matures into a formal discipline, it needs formal governance mechanisms. Over the past 12 months, Forrester has seen increased interest and activity in establishing security...
Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...
The First Of Many IT Ops-Focused SaaS Offerings
It's been almost two years since we last produced this report, and during that time the vendor landscape has changed considerably; however, one constant remains true: Backup is a struggle for both...
Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

Using Social Business Maturity To Chart A Course For CIOs
Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

This set of data charts presents attitudes of end users toward their respective data quality platform.
Future Look: The Services Sourcing Playbook
The IT services market is changing fast. Technological advances, the rising integration of business and technology, a corporate focus on core competencies, and the maturation of the IT vendor...

Strategic Planning Forrsights For CIOs
CIOs are responsible for the technology tools and services that make employees productive and successful at work. Too often, the CIO organization must make decisions about devices, software licenses,...
Tools And Technology: The Contact Centers For Customer Service Playbook
Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration
North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...
Landscape: The IT Infrastructure Playbook
The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...
