About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.
Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.
Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.
An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth
The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

Global Firms Assemble Custom Apps To Support Key Processes
Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...
ESB Use Cases Are About Much More Than SOA
Forrester is one among many organizations that positions an enterprise service bus (ESB) as service-oriented architecture (SOA) infrastructure, and ESBs are indeed effective in supporting the...
The Need For Speed, Services, And SaaS Is Shaping The Integration Future
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

Skills And Staffing: The Agile And Lean Playbook
This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...
Processes: The Emerging Technology Playbook
With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield
Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the...

Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey
Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that many financial services firms need to refocus their application infrastructure strategies to fully align with...
From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Tools And Technology: The Mobile App Development Playbook
Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

Demand For Enterprise Mobility Solutions Creates Vendor Opportunities
Enterprise mobility momentum remains a hot area of opportunity for vendors. Enterprises are prioritizing mobility initiatives as a key strategic focus, expanding the use of smartphone devices, and...
Future Look: The Cloud Computing Playbook
The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

Current Use Of SOA Advances 27% Among Enterprises, 45% Among SMBs
Service-oriented architecture continues to find a welcome home in both enterprises and SMBs. Even during the Great Recession, all sizes of organizations moved ahead in their adoption of SOA. Global...
Best Practices You Must Enforce With App Developers
As consumer devices such as iPhones and iPads proliferate in the enterprise and among consumers, the number of organizations interested in custom development of mobile applications is steadily on the...
SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

Are you still using prescriptive, template-driven business analysis and requirements approaches? Do you continue to see projects delivered late and over budget? Incomplete or incorrect software...
Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey
Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that financial services firms fall into two groups: One focuses on single vendor technology stacks, allowing for easier...
ESBs Are The Most Popular Choice
Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...
Leading teams is a job not for the faint of heart — particularly when those teams are multicultural, geographically distributed, and composed of individuals who work for multiple companies with...

Business Impact: The Agile And Lean Playbook
This report outlines the business impact of Forrester's solution for application development and delivery (AD&D) executives looking to implement Agile and Lean. It is designed to help AD&D execs...
Many CIOs are on the hot seat to innovate by delivering increasingly critical applications more quickly. To keep up with the accelerated pace of business, CIOs and application development and...
Landscape: The Mobile App Development Playbook
Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...
