Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

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83 results in Reports

  • Forrsights For Business Technology
  • Application Development
  • For Infrastructure & Operations Professionals

    Report:Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

    • Downloads: 361
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Delivering Custom Apps For Competitive Advantage

    Global Firms Assemble Custom Apps To Support Key Processes

    Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...

    • Downloads: 415
  • For Application Development & Delivery Professionals

    Report:ESBs See Rapid Growth Outside SOA's Shadow

    ESB Use Cases Are About Much More Than SOA

    Forrester is one among many organizations that positions an enterprise service bus (ESB) as service-oriented architecture (SOA) infrastructure, and ESBs are indeed effective in supporting the...

    • Downloads: 449
  • For Application Development & Delivery Professionals

    Report:Seven Top Integration Trends For 2011 To 2012

    The Need For Speed, Services, And SaaS Is Shaping The Integration Future

    Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

    • Downloads: 1754
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Revamp Your Organization For Agile And Lean

    Skills And Staffing: The Agile And Lean Playbook

    This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...

    • Downloads: 900
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 396
    • Rating:
  • For Sales Enablement Professionals

    Report:The Feeding Frenzy Over The Mobile Developer Channel

    Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield

    Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the...

    • Downloads: 663
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:SharePoint Adoption: Content And Collaboration Is Just The Start

    Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

    Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

    • Downloads: 1387
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Application Infrastructure Strategies Affirm A Need For Greater Flexibility

    Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey

    Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that many financial services firms need to refocus their application infrastructure strategies to fully align with...

    • Downloads: 371
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 923
    • Comments: 3
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions For Your Organization

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

    • Downloads: 362
    • Rating:
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 274
    • Comments: 2
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Managing Mobile Complexity

    Demand For Enterprise Mobility Solutions Creates Vendor Opportunities

    Enterprise mobility momentum remains a hot area of opportunity for vendors. Enterprises are prioritizing mobility initiatives as a key strategic focus, expanding the use of smartphone devices, and...

    • Downloads: 925
  • For Application Development & Delivery Professionals

    Report:Survey Results: How Agile Is Your Organization?

    • Downloads: 33
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    Future Look: The Cloud Computing Playbook

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 934
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Adoption Of SOA: Still Strong, Even In Hard Times

    Current Use Of SOA Advances 27% Among Enterprises, 45% Among SMBs

    Service-oriented architecture continues to find a welcome home in both enterprises and SMBs. Even during the Great Recession, all sizes of organizations moved ahead in their adoption of SOA. Global...

    • Downloads: 556
  • For Security & Risk Professionals

    Report:Building Secure iPhone And iPad Apps

    Best Practices You Must Enforce With App Developers

    As consumer devices such as iPhones and iPads proliferate in the enterprise and among consumers, the number of organizations interested in custom development of mobile applications is steadily on the...

    • Downloads: 1117
  • For Sales Enablement Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 199
    • Rating:
  • For Application Development & Delivery Professionals

    Report:It's Time To Move Your Business Analysts To An Adaptive, Tool-Kit-Driven Requirements Approach

    Are you still using prescriptive, template-driven business analysis and requirements approaches? Do you continue to see projects delivered late and over budget? Incomplete or incorrect software...

    • Downloads: 963
  • For Application Development & Delivery Professionals

    Report:Financial Services Firms' Technology Stacks Indicate A Desire For Vendor Independence

    Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey

    Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that financial services firms fall into two groups: One focuses on single vendor technology stacks, allowing for easier...

    • Downloads: 419
  • For Application Development & Delivery Professionals

    Report:2011 Integration Survey, Part One: Solution Deployments

    ESBs Are The Most Popular Choice

    Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

    • Downloads: 597
  • For Application Development & Delivery Professionals

    Report:Best Practices: Five Strategies For Leading Diverse, Distributed Teams To Success

    Leading teams is a job not for the faint of heart — particularly when those teams are multicultural, geographically distributed, and composed of individuals who work for multiple companies with...

    • Downloads: 989
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Justify Agile With Shorter, Faster Development

    Business Impact: The Agile And Lean Playbook

    This report outlines the business impact of Forrester's solution for application development and delivery (AD&D) executives looking to implement Agile and Lean. It is designed to help AD&D execs...

    • Downloads: 1107
  • For Application Development & Delivery Professionals

    Report:CIO Perspectives On App Dev: We Need New Approaches To Deliver Applications Faster

    Many CIOs are on the hot seat to innovate by delivering increasingly critical applications more quickly. To keep up with the accelerated pace of business, CIOs and application development and...

    • Downloads: 672
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...

    • Downloads: 436
    • Rating:
 
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