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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Direct Marketing, Google, Marketing Automation, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Measurement Methods & Techniques, Online Marketing Technology

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10 results in Reports

  • Forrsights For Business Technology
  • Christian Kane

  • For Security & Risk Professionals

    Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

    Manage Mobile Complexity Through A Corporate App Store

    Christian Kane, Michele PelinoJanuary 16, 2013

    Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

    • Downloads: 308
    • Rating:

  • For Infrastructure & Operations Professionals

    Report:Build A Corporate App Store Into Your Workforce Computing Strategy

    I&O Should Manage Mobile Complexity Through A Corporate App Store

    Christian Kane, Michele PelinoOctober 15, 2012

    Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

    • Downloads: 346
    • Rating:

  • For Infrastructure & Operations Professionals

    Report:Corporate Desktop Operating System And Browser Trends, Q2 2010 To Q2 2011

    I&O Execs Need To Prepare For Heterogeneous Environments As They Plan Their Next-Generation Desktop Strategies

    Benjamin Gray, Christian KaneJune 16, 2011

    Most infrastructure and operations (I&O) managers are in the late planning stage or early deployment phase of their next-generation desktop. This long overdue transformation will introduce...

    • Downloads: 818
    • Comments: 1

  • For CIO Professionals

    Report:Build An Operations Stairway To The Mobile Future

    Take Seven Steps Now Under The Charter Of A Mobility Council

    Ted Schadler, Benjamin Gray, Jeffrey S. Hammond, Brownlee Thomas, Christian KaneOctober 17, 2011

    Smartphones, tablets, and the rise of bring-your-own (BYO) devices have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development to...

    • Downloads: 1121
    • Rating:

  • For Infrastructure & Operations Professionals

    Report:Updated 2010: Windows 7 Commercial Adoption Outlook

    Windows 7 Adoption Drives Firms To A Modern Desktop Powered By New Hardware, Operating System, Browser, And Office Suite

    Benjamin Gray, Christian KaneNovember 02, 2010

    More than one year after its general availability (GA) launch, Windows 7 powers one out of every 10 PCs within North American and European companies. While far from overwhelming — especially...

    • Downloads: 579

  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Christian KaneMay 16, 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 8

  • For Infrastructure & Operations Professionals

    Report:Updated 2011: The Mobile Operating System Wars Escalate

    An Empowered Report: IT Focuses Attention On BlackBerry, iOS, And Android

    Benjamin Gray, Christian KaneAugust 03, 2011

    The commercial mobile device landscape continues to evolve dramatically, and the days are numbered for limiting IT support to a single mobile operating system (OS). Google Android and Apple iOS are...

    • Downloads: 934

  • For Infrastructure & Operations Professionals

    Report:Build A Road Map For Workforce Computing

    Road Map: The Workforce Enablement Playbook

    Christian KaneMay 10, 2013

    This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

    • Downloads: 107
    • Rating:

  • For Infrastructure & Operations Professionals

    Report:10 Lessons Learned From Early Adopters Of Mobile Device Management Solutions

    Support For Tablets And Employee-Owned Devices Drives IT To Invest In Mobile Device Management Solutions

    Benjamin Gray, Christian KaneSeptember 16, 2011

    Tablets and employee-owned devices are crippling infrastructure and operations (I&O) professionals' existing mobile strategies, tools, and people resources. I&O managers must now ensure the integrity...

    • Downloads: 1602
    • Rating:

  • For Security & Risk Professionals

    Report:Charter A Mobility Council With Seven Tasks

    Stakeholder Needs: The Mobile Security And Operations Playbook

    Benjamin Gray, Ted Schadler, Chenxi Wang, Christian Kane, Christopher Sherman, Jeffrey S. HammondMay 07, 2012

    Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

    • Downloads: 840
    • Rating:
 
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