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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Direct Marketing, Google, Marketing Automation, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Measurement Methods & Techniques, Online Marketing Technology

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10 results in Reports

  • Diego Lo Giudice
  • Application Development

  • For Application Development & Delivery Professionals

    Report:Case Study: IOR Transformed To Increase Business Agility

    Pragmatic Adoption Of SOA, Agile, Open Source, And Cultural Change Tactics Yielded Improved Business-IT Relationships And A More-Agile Organization

    Diego Lo GiudiceJanuary 12, 2012

    The Vatican Bank, or Istituto per le Opere di Religione (IOR), transformed its application development and delivery organization over a three-year period to become: 1) agile — to respond to...

    • Downloads: 322

  • For Application Development & Delivery Professionals

    Report:How Holistic Is Your Application Delivery Transformation?

    Diego Lo Giudice, Dave WestMay 06, 2011

    This tool is a complement to the report "Transforming Application Delivery" and includes the typical assessment questions you should ask to identify areas that need the most improvement focus. The...

    • Downloads: 25

  • For Application Development & Delivery Professionals

    Report:Transforming Application Delivery

    An Empowered Report: Empower Delivery Teams To Succeed Despite Constant Change

    Diego Lo Giudice, Dave WestFebruary 03, 2011

    Application development and delivery organizations are at the heart of the shift to business technology. But while coupling app delivery more directly with the business brings the opportunity to...

    • Downloads: 1602

  • For Application Development & Delivery Professionals

    Report:Forrester's Agile Testing Maturity Assessment Tool

    Diego Lo Giudice, Margo VisitacionJanuary 15, 2013

    Use this tool to assess your organization's readiness for, or maturity in, Agile testing.

    • Downloads: 41
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Embrace Holistic Change To Achieve Agile Results

    Strategic Plan: The Agile And Lean Playbook

    Diego Lo GiudiceApril 27, 2012

    This report outlines Forrester's strategic plan of the solution for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you plan a...

    • Downloads: 585

  • For Application Development & Delivery Professionals

    Report:Rightsource Your Agile-Lean Ecosystem

    Build/Buy Capabilities: The Agile And Lean Playbook

    Diego Lo GiudiceSeptember 04, 2012

    Agile and Lean transformations depend to a great extent on cultivating a good sourcing ecosystem. The decisions you make around the partners and providers supporting your transformation and projects...

    • Downloads: 532

  • For Application Development & Delivery Professionals

    Report:Consistent Performance In Agile Teams Must Include Testing

    Performance Management: The Agile And Lean Playbook

    Diego Lo Giudice, Margo VisitacionJanuary 15, 2013

    Agile disrupts everything that we know about testing, including what practices to use, what skills are needed, how to set up the testing organization, and how to leverage testing tools. Testing is a...

    • Downloads: 395
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Justify Agile With Shorter, Faster Development

    Business Impact: The Agile And Lean Playbook

    Diego Lo GiudiceFebruary 08, 2012

    This report outlines the business impact of Forrester's solution for application development and delivery (AD&D) executives looking to implement Agile and Lean. It is designed to help AD&D execs...

    • Downloads: 1067

  • For Application Development & Delivery Professionals

    Report:Survey Results: How Agile Is Your Organization?

    Diego Lo GiudiceApril 30, 2012

    • Downloads: 30

  • For Application Development & Delivery Professionals

    Report:Update Your Application Development Sourcing Strategy To Drive Innovation And Differentiation

    Diego Lo Giudice, Mike GilpinAugust 25, 2011

    In 2009, the technology industry entered a new cycle of technology innovation and growth, powering a multiyear period of technology investment predicted to last through 2016: the business technology...

    • Downloads: 828
 
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