Forrester Research : Analyst : John Dalton

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John Dalton

VP, Research Director serving Customer Experience PROFESSIONALS

John primarily contributes to Forrester's offerings for Customer Experience Professionals who are leading enterprisewide customer experience efforts. He is a leading expert on the intersection of branding, marketing, and experience design, governance, and understanding customer needs.

Previous Work Experience

John started his tenure at Forrester in 1999 as an analyst and authored reports on speech technologies, site and software design, emerging media technologies, and content management. He left Forrester in 2004 to join Upland Productions, a boutique video agency, where he made award-winning films and documentaries. He produced, directed, and edited films for a variety of clients, including the Whitehead Institute for Biomedical Research, Microsoft Europe, MIT, SUNY's Fashion Institute of Technology, and many clients in private secondary education including Groton, Hotchkiss, Choate, and St. Paul's.

Education

John holds a Ph.D. from UCLA, where his area of concentration was medieval literature, allegory, and iconography.

Research Coverage:

Customer Experience Management, Marketing & Strategy

John Dalton's Research

For Customer Experience Professionals
Report: Prototyping For Customer Experience
John Dalton, Amelia SizemoreJune 13, 2013
Prototypes fuel ideation, provide a vehicle for gathering user feedback, and facilitate communication by exposing design assumptions. Customer experience professionals who understand the benefit...
- Downloads: 131
For Customer Experience Professionals
Report: Design Enjoyable Experiences Now
John DaltonJuly 10, 2012
Enjoyment is one of the best possible outcomes of any customer experience. But the majority of firms can barely design a useful, usable experience, much less a pleasurable one. Recent advances i...
- Downloads: 443
- Rating:

For Customer Experience Professionals
Report: Design Enjoyable Experiences Now
John DaltonJuly 10, 2012
Enjoyment is one of the best possible outcomes of any customer experience. But the majority of firms can barely design a useful, usable experience, much less a pleasurable one. Recent advances i...
- Downloads: 443
- Rating:
For Customer Experience Professionals
Report: Prototyping For Customer Experience
John Dalton, Amelia SizemoreJune 13, 2013
Prototypes fuel ideation, provide a vehicle for gathering user feedback, and facilitate communication by exposing design assumptions. Customer experience professionals who understand the benefit...
- Downloads: 131