Forrester

Jonathan serves Sales Enablement Professionals, in particular channel marketing and channel management professionals. He provides market intelligence and insight about channel partner identification, recruitment, fit, loyalty, satisfaction, and retention, with a focus on channel business models in transition as a result of technology shifts (e.g., cloud computing) and buyer behavior changes (e.g., consumerization of IT). Moreover, Jonathan is a leading thinker on channel go-to-markets by vertical industry.

Jonathan joined Forrester through its acquisition of Springboard Research. Prior to the acquisition, he led Springboard's vertical industries research in Asia Pacific and emerging markets, advising SMBs and large organizations on strategies for segmenting and discovering key opportunities within the public sector, healthcare, defense, etc., while maintaining a competitive advantage. Concurrently, he spearheaded Springboard's Green IT research practice.

Jonathan holds a bachelor's degree in political science and English from the University of California, Santa Barbara.