Forrester

For Marketing Leadership Professionals

Report:Introducing The New Social Technographics®

How Conversationalists Change The Marketing Landscape

Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

• Downloads: 2446

For Marketing Leadership Professionals

Report:The Growth Of Social Technology Adoption

Social technology adoption increased tremendously this year. Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007. What else changed? Ratings...

• Downloads: 1960

For Marketing Leadership Professionals

Report:Peer Influence Analysis

Mass Influencers Are The Key To Achieving Scale In Social Media Marketing

For marketers seeking the sort of reach offered by advertising, social media has posed a challenge. Based on our surveys, we now know that people in the US generate more than 500 billion online...

• Downloads: 2590
• Rating:

For Marketing Leadership Professionals

Report:A Global Update Of Social Technographics®

An Empowered Report: Social Media Growth Is Centered On Social Networking

While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...

• Downloads: 1949

For Marketing Leadership Professionals

Report:The Rising Potential Of Social Network Sites

Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than three-quarters...

• Downloads: 1654

For Marketing Leadership Professionals

Report:Time To Rethink Your Corporate Blogging Ideas

With Corporate Blog Credibility Low, Blogging Only Makes Sense As Part Of A Plan

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the...

• Downloads: 916

For Marketing Leadership Professionals

Report:How To Create A Social Application For Life Sciences Without Getting Fired

Social Strategies That Succeed Within A Regulatory Framework

People with health problems naturally form mutually supportive communities and seek out information about drugs and treatments. And yet, because of restrictive FDA regulations, pharmaceutical and...

• Downloads: 1047

For Marketing Leadership Professionals

Report:Peer Influence In An Unstable Economy

Tap Consumer Trust In Each Other To Build Brand Relationships

Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

• Downloads: 719

For Marketing Leadership Professionals

Report:The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer...

• Downloads: 553

For Marketing Leadership Professionals

Report:Talk To Youth The Way They Talk To Each Other

Young consumers' close social connections allow them to influence each other's purchase decisions. Seventy percent of youth tell friends about products that interest them, nearly twice the percentage...

• Downloads: 636

For Marketing Leadership Professionals

Report:Persuasive Consumers Are Socially Connected

Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To...

• Downloads: 691

For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

• Downloads: 625

For Marketing Leadership Professionals

Report:Sidewiki: Dealing With Google's Land Grab

Your Best Defense Is To Build Your Own Social Site Features

Google announced Sidewiki, a product that allows users of Google's Toolbar to share their comments on any Web site. Just as we predicted, this endows all Web sites with social features and...

• Downloads: 353

For Marketing Leadership Professionals

Report:The Social Technographics® Profile of Voters

How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

• Downloads: 232