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Jost serves Application Development & Delivery Professionals, particularly in financial services. As an analyst, he is an expert on a number of architecture and technology topics in global banking, such as off-the-shelf banking platforms (including core banking), banking architecture, banking platform transformation, multichannel platforms, architecture, and strategy. He also led research into the business and technology aspects of banking in the future (banking in 2023).
During his more than ten years with Forrester, Jost has provided strategic analysis and pragmatic advice to executives, operational-level managers, and architects on topics such as strategy plans, architecture development, governance, and large-scale software development, integration, and deployment. As a conference speaker and quoted expert, Jost has addressed numerous topics, such as industry trends, implementation, and the operation and migration of applications and systems, as well as the economic and strategic issues around these technologies.
Jost came to Forrester through its acquisition of Giga Information Group. Prior to Giga, Jost was director of architecture at DG Bank, where he was responsible for the medium- and long-term development of architecture and related topics and for the definition of the technology part of its multichannel strategy. He was the chairman of the bank's architecture decision body. Prior to joining DG, Jost worked as a technology consultant for eight years. He was responsible for a consulting practice that ran projects in the architecture and information technology space. Earlier, Jost worked on database systems, operating systems, software development, Unix standardization, and IT security, including contributions to the German and European IT security criteria.
Jost holds the German equivalent of a master's degree in computer science from the RWTH Aachen University.
[co-authored by Zachary Reiss-Davis] Disqus, a SaaS commenting platform that companies can embed in any website page, just announced a funding round of $10 million yesterday. In the same...
The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report,...
B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...

Some Growth, Some Alignment, But More Business Visibility Is Needed
Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as a...

[Co-authored by Zachary Reiss-Davis] Google announced yesterday that it is buying ITA Software for $700 million. ITA does two main things: airline eCommerce and reservations management...
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper. Well, they still want that, but that’s not all they want. They want business outcomes: the...
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...
Money Shifts To Operations In the Tech Marketing Flywheel
Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that...
Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...
Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...
Vision: The B2B Online Community Playbook
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...