Forrester

For Chief Information Officer Professionals

Blog:The Ultimate Question

As fans of The Hitchhiker’s Guide to the Galaxy will recall, the answer to the ultimate question of life universe and everything is something a group of hyper-intelligent pan-dimensional...

For Chief Information Officer Professionals

Blog:Are You Ready To Master The Customer Data Flow?

If you read my last research report and previous blog post, you’ll know that I’m working with Luca Paderni on a series of research reports examining the IT and marketing relationship. In...

For Marketing Leadership Professionals

Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

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For CIO Professionals

Report:Communicate And Manage Change For The BT Strategic Planning Process

Change Management: The BT Strategic Planning Playbook

Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change...

• Downloads: 514
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For Chief Information Officer Professionals

Blog:What’s A Facebook “Like” Worth?

It seems everyone’s obsessed with Facebook’s IPO right now. And while CMOs are beginning to understand the possibilities of Facebook, and other social technologies, to connect and engage...

For Chief Information Officer Professionals

Blog:CIO Tips From The Gov2.0 Summit

As I reflect back on the highlights from the Gov2.0 Summit last week (and read back through my Tweets), it's easy to identify the underlying theme that seemed to resonate throughout the...

For Chief Information Officer Professionals

Blog:Netflix Revises Strategy ..... Again!

Netflix has come to its senses and revised its strategy in favor of the customer. After a recently announced decision to split out its DVD business from its streaming business, Netflix received...

For Chief Information Officer Professionals

Blog:Amy’s Baking Company Social Media Meltdown: The ABCs Of Social Media

Of the many questions I get from clients, many center on the use of social media for customer engagement purposes — because sometimes IT staff are asked to block employees from using social...

For Chief Information Officer Professionals

Blog:How To Get Beyond Alignment

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For CIO Professionals

Report:Begin BT Strategic Planning With Clear Business Goals

Business Goals: The BT Strategic Planning Playbook

Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

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For CIO Professionals

Report:Social Business Strategy Maturity Model

The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....

• Downloads: 60

For CIO Professionals

Report:Industry Innovation: Retail

Technology Trends That Retail CIOs Must Tap To Drive Growth

Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the early...

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For CMO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

• Downloads: 41
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For CIO Professionals

Report:Social Business Strategy: An IT Execution Plan

Using Social Business Maturity To Chart A Course For CIOs

Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

• Downloads: 1312
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For CIO Professionals

Report:Develop Effective BT Strategy

Executive Overview: The BT Strategic Planning Playbook

Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

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For Chief Information Officer Professionals

Blog:What Do Business Strategy And Formula One Racing Have In Common?

Many companies are at the height of the IT strategic-planning season. For some, this is an annual ritual tied to the budgeting process. For others, this is part of a long-range planning process, with...

For Chief Information Officer Professionals

Blog:Four Steps Toward Reducing IT Complexity And Improving Strategy

Many CIOs are caught in the middle — stuck between competing demands from the CFO to reduce costs and from the CEO to increase innovation. In fact this is a topic which often comes up in our...

For CIO Professionals

Tool:The Perceived Impact Of Social Media On Innovation

For CIO Professionals

Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

An Empowered Report: Using Social Technologies To Empower Innovation

Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...

• Downloads: 768

For Chief Information Officer Professionals

Blog:Seeking The Elusive Zone Of Disruption

As I analyzed examples of digital disruption I’ll be highlighting at the upcoming CIO Forum — “Leading Digital Disruption” — I was struck by the way in which...

For CIO Professionals

Report:Winning The Customer Experience Game

Best Practices For CIOs

Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

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For Chief Information Officer Professionals

Blog:When Did Marketing Become A Dirty Word?

I'm going to date myself here, but in the early 90's when I was working in IT, I created a new role: "IT Marketing and Services." In defining the role, I was quite deliberate about my...

For CIO Professionals

Report:Competitive Advantage Through Social Business

Executive Overview: The Social Business And Collaboration Playbook

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

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For Chief Information Officer Professionals

Blog:Unscrew Your Light Bulb!

Rollin Ford has one of the toughest CIO jobs on the planet. He leads a global IT team in one of the world’s largest companies by revenue and employees, a company that has earned a reputation...

For CIO Professionals

Report:Assess Your Readiness To Plan BT Strategies

Assessment Framework: The BT Strategic Planning Playbook

Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

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