Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a fa...

    • For eBusiness & Channel Strategy Professionals

      Report: Life360 Wins In Family Mobile Moments

      Mobile can transform product and service experiences. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in ...

      • Downloads: 69
    • For Application Development & Delivery Professionals

      Report: Developers Are The St. Bernard For Mobile Projects

      Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are ma...

      • Downloads: 104
    • For eBusiness & Channel Strategy Professionals

      Report: Building Mobile Services? Location Matters

      Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals mus...

      • Downloads: 159
    • For eBusiness & Channel Strategy Professionals

      Report: Use Mobile To Engage With In-Store Consumers In China

      Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales...

      • Downloads: 70
    • For Marketing Leadership Professionals

      Report: 2011 Mobile Trends

      For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

      • Downloads: 6097
    • For eBusiness & Channel Strategy Professionals

      Report: A Systematic Approach To Mobile Strategy

      Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

      • Downloads: 4607
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Technographics

      Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media ...

      • Downloads: 3826
    • For eBusiness & Channel Strategy Professionals

      Report: 2012 Mobile Trends For eBusiness Professionals

      Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

      • Downloads: 2657
    • For eBusiness & Channel Strategy Professionals

      Report: The ROI Of Mobile

      "How do I justify the cost of building out our mobile services?" This is a question that Forrester is fielding with increasing frequency. With offline and online revenues dwarfing the revenues d...

      • Downloads: 2694
    View all of Julie A. Ask's Research

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