For Marketing Leadership Professionals
An Overview Of The State Of Mobile Coupons In The US
Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...
- Downloads: 1724
For eBusiness & Channel Strategy Professionals
Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...
- Downloads: 3829