Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Content Types

Topics

95 results in Social

  • Julie A. Ask
  • For eBusiness & Channel Strategy Professionals

    Blog:Mobile Boarding Passes - Second Attempt in May 2009

    First, there are several people using the mobile boarding pass - all carrying around thick, smartphone-esque devices with large color screens. Walked up to the TSA agent checking ID's. She had a...

    • For eBusiness & Channel Strategy Professionals

      Blog:The Evolving Behavior Of Smartphone Owners

      "A phone is a phone. A  phone stays at home. A phone doesn't go with me in the car or out on the town." Not quite the skill set of Dr. Seuss, but this is a direct quote from my 78-year-old...

      • For eBusiness & Channel Strategy Professionals

        Blog:2013's Must Read On Mobile Application Development

        How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their...

        • For eBusiness & Channel Strategy Professionals

          Blog:Apple's iPad - A Day in the Life of a New Product Launch

          I've just returned from Apple's launch of the new iPad. Am exhausted from the anticipation and the intensity of the event. For a full analysis of the iPad, please check out the blog...

          • For eBusiness & Channel Strategy Professionals

            Blog:Mobile Coupons - Advertised on TV, Seriously

            I was watching TV with my grandmother in Colo, IA (population is under 1000 people) last weekend when a locally made TV commercial came on TV advertising mobile coupons at the local grocer -...

            • For eBusiness & Channel Strategy Professionals

              Blog:Google Glass -- What eBusiness Professionals Need To Know -- This Early

              Google Glass owners were in the minority last week at Google I/O 2013, but I still felt left out not having a pair. I was one of the “have-nots” this past week. It’s still very...

              • For eBusiness & Channel Strategy Professionals

                Blog:So... Why This Blog?

                The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research. I started this blog because I am passionate about how technology...

                • For eBusiness & Channel Strategy Professionals

                  Client Inquiry:How QR Code Needs Differ Between Customers

                  After reading Forrester's September 21, 2010,"2D Bar Codes: Learn Why There's No Urgency" report we would like to discuss the following issues: 1) Are there other manufacturers who have been...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:2D Bar Codes: Where Are We Today?

                    Microsoft Tag had a big announcement this week. It announced: March had the greatest number of Tag scans since Tag launched in January 2009, with more than 50 percent more scans than any other...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

                      Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:The Future Of Mobile Is Context

                        Delivering highly contextual mobile services is an expectation. Mobile phones are personal devices. Consumers expect personal and relevant experiences.  What is context? Forrester defines...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Do you have a touch-friendly web site?

                          Met with an interesting company yesterday - Taptu. They offer a mobile search service/technology. They recently launched their iPhone application. They are in the process of indexing "touch-friendly"...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Walmart Takes Contextual, Pragmatic Approach To Mobile

                            Walmart's Global Head of Mobile, Gibu Thomas, just got off stage here at CTIA in Las Vegas. He offered an overview of Walmart's approach to mobile which, based on our research, is dead on....

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Join Our Global Mobile Survey And Get Free Aggregated Results

                              A year ago, Forrester fielded our Q3 2010 Global Mobile Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in the US,...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Mobile Internet - How It Has Grown

                                AdMob just released its May 2010 Metrics report. One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:2012 Mobile Trends: What’s On Your Strategic Roadmap?

                                  Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:How Do I Get My Customers To Download My Mobile Application? -- ESPN Case Study

                                    I get this question a lot from clients, and I saw a good example today so . . . I thought I'd share. How should we promote our services? Should we use TV? Online? Banner ads on cell...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:The Future Of Mobile Is Context

                                      Why do you use the remote to change the channel on your TV? An airplane to fly across the country? A microwave to heat up food? Why -- because it is convenient. Consumers will adopt and use...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Mobile Internet Usage Is Growing At A Phenom Pace ... Why?

                                        Apps dominate the mobile conversation these days for a lot of well-demonstrated reasons, but with much less fanfare, the mobile Internet — especially the frequency of its users — has...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Shopkick - New Mobile Service To Drive Legitimate Foot Traffic

                                          I attended the unveiling of shopkick's new location-based technology at the Best Buy around the corner from my office today. Here are the highlights: Downloadable application for the iPhone at...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Mobile Banking in Arabia - What's Driving Adoption?

                                              I recently returned from a trip to the UAE (Dubai mostly) and Oman. While there I did a bit of research on my own - just talking to folks about how they use their cell phones and so forth. I...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Mobile is Changing the Lives of Your Customers

                                              Think back to mid-nineties. How many of you had cell phones? They were more of a luxury item for most of us. Towards the end of the nineties they became a nice-to-have. Now, if you walk out the door...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:United Airlines - Crawling Forward Into The Era Of Modern Mobile With A Unique Approach

                                                About four or five months ago, I was on a United flight bound to the east coast from San Francisco. For reasons I don't remember, I had booked the ticket on Orbitz (I usually book directly so my...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Prospects for 2D, QR and Other Proprietary Codes?

                                                  Marketers - pay attention. This is an example that seems great in theory, but the "devil is in the details" of the implementation so to speak. This is among the top inquiries I hear from...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Why SMS is Perfect Choice for Teen Sex Questions

                                                    I saw this article in the New York Times this morning about a program being run by Adolescent Pregnancy Prevention Campaign of North Carolina and based in Durham. A similar program exists in...

                                                     
                                                    Loading...

                                                    Browse

                                                    About Forrester

                                                    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                                                    Roles We Serve

                                                    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                                                    Analysts & Coverage Areas

                                                    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                                                    Forrester Leadership Boards

                                                    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                                                    Consulting

                                                    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                                                    Community

                                                    Connect with peers and analysts, share your views, and ask questions on key business issues.

                                                    Blog

                                                    Forrester analysts weigh in on the latest business and technology news.

                                                    • BROWSE
                                                    • Register
                                                    • Call +1 617.613.5730
                                                    • Cart