Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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134 results in Blogs

  • Julie A. Ask
  • For eBusiness & Channel Strategy Professionals

    Blog:Mobile is Changing the Lives of Your Customers

    Think back to mid-nineties. How many of you had cell phones? They were more of a luxury item for most of us. Towards the end of the nineties they became a nice-to-have. Now, if you walk out the door...

    • For eBusiness & Channel Strategy Professionals

      Blog:Making Money On QR Codes

      This is one of the more creative applications of QR codes - tattoos. $240 to date at $80/tattoo. Given how permanent the code is, I'm wondering if they shouldn't have considered MS Tags -...

      • For eBusiness & Channel Strategy Professionals

        Blog:Winning In Your Customers' Mobile Moments

        Globally, consumers will own more than six billion mobile phones by the end of 2014, and about two billion of them will be smartphones. With this penetration comes the mobile mind shift - the...

        • For eBusiness & Channel Strategy Professionals

          Blog:iPad Mobile Marketing Applications ... 2008 Revisited, But Much Cooler

          When the Apple iPhone App Store launched a couple of years ago, we saw a flurry of marketing applications released. Some were exceptional. Many were average. iPhone apps were "hot," and consumer...

          • For eBusiness & Channel Strategy Professionals

            Blog:I've Stopped Opening My Favorite Mobile Apps

            Mobile has transformed my expectations putting me on the bleeding edge of the mobile mind shift. I've had a smartphone in my hand since August 30th 2005 when a broken wrist forced me to be a...

            • For eBusiness & Channel Strategy Professionals

              Blog:The Immediacy That Mobile Delivers - ESPN's World Cup Coverage On Mobile

              What works well in mobile? Broadly speaking - Convenience. We define the benefits of mobile services as: 1) Content, whereby the user assesses value to the immediacy of having it now. 2) Simplicity....

              • For eBusiness & Channel Strategy Professionals

                Blog:Mobile Internet - How It Has Grown

                AdMob just released its May 2010 Metrics report. One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the...

                • For eBusiness & Channel Strategy Professionals

                  Blog:The Evolving Behavior Of Smartphone Owners

                  "A phone is a phone. A  phone stays at home. A phone doesn't go with me in the car or out on the town." Not quite the skill set of Dr. Seuss, but this is a direct quote from my 78-year-old...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Made-up Mobile Ad Network Numbers - Why?

                    Saw this article today in moco ranking mobile ad networks in the US. They published these numbers, but don't stand behind them - at least entirely. I'm interested in digging a bit deeper into...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Microsoft's KIN -- Adding Fun To My Microsoft Phone

                      I've just had the chance in the past few hours to really play with the device. I find myself smiling each time a new SMS bubble pops up. I love it. I also like seeing my friends' faces on my...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Pizza Hut iPhone Application

                        I'm fascinated by this application on the iPhone. It is rich and entertaining. It makes ordering pizza fun. Includes a game. Includes coupons to motivate purchase - but they aren't pushed out...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Mobile App Innovation Has Paused

                          Why? eBusiness pros are pursuing too many one-off initiatives without tight collaboration with their Technology counterparts. And, they are doing too little to build infrastructure to support future...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:How Mobile Shifted Are Your Customers?

                            We talk about the notion of the Mobile Mind Shift in our upcoming book.  We define the mobile mind shift as: the expectation that I can get what I want in my immediate context and moments of...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:The Marketing Of Mobile Services

                              So, driving to work this morning, and I hear Chase advertising its remote check desposit service for the iPhone on the radio. This article has a good set of screen shots and description of...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Mobile Coupons - What about them?

                                This is probably one of the top 10 inquiries I get from clients. Should I have a mobile coupon offering? If so, what form of mobile technology should I use? Our new report, "Mobile Coupons: Gold...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Mobile Gift Cards from Target Corporation

                                  Target is now allowing gift cards to be loaded onto an online account that can be accessed from your cell phone. You can actually pay for stuff with your cell phone. Yay! See Target's press...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Target: Mobile Retailer Of The Year

                                    Target was just named the "2010 Mobile Retailer of the Year" by Mobile Commerce Daily (see article). Hard to believe eBay wasn't in the top three with their anticipated $1.5B revenue on the...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:When Will Mobile Web Traffic Surpass PC Traffic For You?

                                      A few of our clients have shared with us their mobile traffic and forecasts. Quite a few - especially retailers - expect mobile (in this case phones and tablets) to surpass non-mobile traffic by...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Amazon’s Firefly Generates Impulse Sales Moments

                                        With the launch of Firefly, Amazon has the opportunity to create millions of what Forrester calls impulse sales moments. These are the mobile moments when I pull out my phone and make an unplanned...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

                                          Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:A Fortune 100 CEO Talks Mobile ... Whoa!

                                            I was sitting on a United Airlines flight from PDX to SFO last weekend. The usual "Jeff Smisek" video came on welcoming the passengers, providing us with information about how the...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:The Future Of Mobile Is Context

                                              Delivering highly contextual mobile services is an expectation. Mobile phones are personal devices. Consumers expect personal and relevant experiences.  What is context? Forrester defines...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Utilizing NFC - The Implementation Matters As Much If Not More Than The Technology

                                                First, I do not attempt to "break" each new implementation of a technology. It simply happens because the implementation has not been thought through. Companies rolling out new services on mobile...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Google Acquires Waze: What It Means

                                                  Maps are only growing in importance as they become the primary portal on mobile phones for a growing list of information and services. As Apple showed us last year, it's critical to own maps -...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:GoPro Lets Us Share Our Most Exciting Mobile Moments

                                                    Why do we use Facebook on our mobile phones? Because when we are out and about doing something fun, we want to tell our friends about it. If I were posting from home, my posts would be: “I am...