Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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134 results in Blogs

  • Julie A. Ask
  • For eBusiness & Channel Strategy Professionals

    Blog:Motorola CLIQ Delights with Social Networking Capabilities

    by Julie Ask I had the opportunity to demo MOTOBLUR on the Motorola CLIQ last night. The device will be available later this year with T-Mobile. It’s been a while since I’ve demo’ed a phone and...

    • For eBusiness & Channel Strategy Professionals

      Blog:Apple's Impact on Mobile Entertainment

      Apple's announcements yesterday were mostly focused on iTunes and adding a video camera to the Nano (beautiful device by the way - shape, colors, form factor, weight (lessness) - blew me away)....

      • For eBusiness & Channel Strategy Professionals

        Blog:Winning In Your Customers' Mobile Moments

        Globally, consumers will own more than six billion mobile phones by the end of 2014, and about two billion of them will be smartphones. With this penetration comes the mobile mind shift - the...

        • For eBusiness & Channel Strategy Professionals

          Blog:Pizza Hut iPhone Application

          I'm fascinated by this application on the iPhone. It is rich and entertaining. It makes ordering pizza fun. Includes a game. Includes coupons to motivate purchase - but they aren't pushed out...

          • For eBusiness & Channel Strategy Professionals

            Blog:GoPro Lets Us Share Our Most Exciting Mobile Moments

            Why do we use Facebook on our mobile phones? Because when we are out and about doing something fun, we want to tell our friends about it. If I were posting from home, my posts would be: “I am...

            • For eBusiness & Channel Strategy Professionals

              Blog:Making Money On QR Codes

              This is one of the more creative applications of QR codes - tattoos. $240 to date at $80/tattoo. Given how permanent the code is, I'm wondering if they shouldn't have considered MS Tags -...

              • For eBusiness & Channel Strategy Professionals

                Blog:Mobile Services - The "Bar" For Success Is In Motion - Upwards

                My predictions for how consumers will engage with consumer brands, products and services was just posted last week. See the report link here. A brief history around mobile services and marketing: ...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Mobile Internet - How It Has Grown

                  AdMob just released its May 2010 Metrics report. One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:United Airlines - Crawling Forward Into The Era Of Modern Mobile With A Unique Approach

                    About four or five months ago, I was on a United flight bound to the east coast from San Francisco. For reasons I don't remember, I had booked the ticket on Orbitz (I usually book directly so my...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Prospects for 2D, QR and Other Proprietary Codes?

                      Marketers - pay attention. This is an example that seems great in theory, but the "devil is in the details" of the implementation so to speak. This is among the top inquiries I hear from...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Wellness Wearables Battleground Shifts From Hardware To Mobile Moments Enabled By Ecosystems

                        One of my first mobile moments this morning was a text from my husband on WeChat announcing that he had a Lark sleep quality rating of 9.4. We’ve become competitive sleepers.  The Lark is...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:What warrants an SMS alert?

                          I get this question a lot from clients. I think it is a hard question to answer and will differ by person. I think I'm going to start a list of what does and what doesn't. Media companies...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:mHealth & Wellness: The Heart Of Mobile Innovation

                            I had the opportunity to talk to nearly 50 companies working on mHealth and mWellness services and technologies in 2013. With the perspective of 13 years as a mobile analyst behind me and a career in...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Augmented Reality Graduates From Gimmicks To Utility

                              Augmented reality has represented the potential for the magical enhancement of our physical world through digital content. (See report) Too many of the use cases today - especially in marketing -...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Amazon Fire: Winning In Its Customers' Mobile Sales Moments

                                I had the opportunity and privilege to get an early look at the new Amazon Fire phone. It delights in many ways, but I’ll focus on the shopping experience enabled through Firefly. For those who...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:2D Bar Codes Are Everywhere, But Are They Having An Impact?

                                  2D bar codes  are on buses, in newspapers and magazines, storefronts, product packaging, store shelves, bus stops, mailings from political candidates, and subways. Retail stores like Best Buy,...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

                                    Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:What 1D Product Codes Did Consumers Scan This Shopping Season? Toys ...

                                      ScanLife reported that the amount of scanning traffic was 30x higher during Thanksgiving weekend than one year ago. Wow! Product purchases from the application were also up nearly threefold. Books...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Amazon’s Firefly Generates Impulse Sales Moments

                                        With the launch of Firefly, Amazon has the opportunity to create millions of what Forrester calls impulse sales moments. These are the mobile moments when I pull out my phone and make an unplanned...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Nokia's OVI store reaches 1 million downloads daily

                                          There were a number of sites that reported that Ovi is reaching nearly one million downloads a day. Here's one post with quite a few stats on the store. Congratulations to Nokia.  I'm...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Coca-Cola Leverages Context To Create Engaging Mobile "Chok" Campaign In Hong Kong

                                            I've written a lot about the notion that the "Future Of Mobile Is Context" this year at Forrester. Since publishing this research this spring, I've been searching for examples and case...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Apple Targets Small Business Owners

                                              I was watching TV last night when one of Apple's iPhone commercials targeting a "persona" or segment came on TV. Love these commercials. Growing their user base requires them to move beyond early...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:How Mobile Shifted Are Your Customers?

                                                We talk about the notion of the Mobile Mind Shift in our upcoming book.  We define the mobile mind shift as: the expectation that I can get what I want in my immediate context and moments of...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:What You Can Learn From Facebook's Approach And Mistakes In Building Mobile Services

                                                  I listened to the Mark Zuckerberg interview from the  TechCrunch Disrupt event in San Francisco this week.  There were a few choice quotes (I'll paraphrase them here - these are not...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Mobile App Innovation Has Paused

                                                    Why? eBusiness pros are pursuing too many one-off initiatives without tight collaboration with their Technology counterparts. And, they are doing too little to build infrastructure to support future...