Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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134 results in Blogs

  • Julie A. Ask
  • For eBusiness & Channel Strategy Professionals

    Blog:Winning In Your Customers' Mobile Moments

    Globally, consumers will own more than six billion mobile phones by the end of 2014, and about two billion of them will be smartphones. With this penetration comes the mobile mind shift - the...

    • For eBusiness & Channel Strategy Professionals

      Blog:GoPro Lets Us Share Our Most Exciting Mobile Moments

      Why do we use Facebook on our mobile phones? Because when we are out and about doing something fun, we want to tell our friends about it. If I were posting from home, my posts would be: “I am...

      • For eBusiness & Channel Strategy Professionals

        Blog:Made-up Mobile Ad Network Numbers - Why?

        Saw this article today in moco ranking mobile ad networks in the US. They published these numbers, but don't stand behind them - at least entirely. I'm interested in digging a bit deeper into...

        • For eBusiness & Channel Strategy Professionals

          Blog:Making Money On QR Codes

          This is one of the more creative applications of QR codes - tattoos. $240 to date at $80/tattoo. Given how permanent the code is, I'm wondering if they shouldn't have considered MS Tags -...

          • For eBusiness & Channel Strategy Professionals

            Blog:How to Wear an Oversize White Shirt (Microsoft Tags with GetTag)

            If you are considering using QR-, Microsoft, 2D barcodes, you should buy a copy of the March issue of Lucky Magazine. They are working with GetTag on promotions throughout the magazine. Here's...

            • For eBusiness & Channel Strategy Professionals

              Blog:Amazon Fire: Winning In Its Customers' Mobile Sales Moments

              I had the opportunity and privilege to get an early look at the new Amazon Fire phone. It delights in many ways, but I’ll focus on the shopping experience enabled through Firefly. For those who...

              • For eBusiness & Channel Strategy Professionals

                Blog:Mobile Gift Cards from Target Corporation

                Target is now allowing gift cards to be loaded onto an online account that can be accessed from your cell phone. You can actually pay for stuff with your cell phone. Yay! See Target's press...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Why bother with mobile if the experience is going to be so bad?

                  I was just looking at a receipt in an email update from B&H Photo in New York. They encouraged me to get an update of my order's status on my cell phone. So, I typed in a long order number and...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Financial Consequences For Obese Employees In Singapore: Another New Business Model Enabled By Mobile

                    I showed up at a business meeting in Singapore today and each member of the company within the meeting was wearing a Jawbone. I thought, "Wow, that's unusual ... and statistically very unlikely."...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:New Mobile Business Models: Uber Finally Opens Its Kimono - A Little, With Uber Rush

                      It was just a matter of time. They started with taking people from point A to point B. They gave us some glimpses of what might come by dropping off ice cream and litters of kittens. Uber became (and...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Google Acquires Waze: What It Means

                        Maps are only growing in importance as they become the primary portal on mobile phones for a growing list of information and services. As Apple showed us last year, it's critical to own maps -...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Mobile Services Help Wipe Out Dengue Fever

                          Mobile services in the developed world let people share pictures of themselves in the park or scroll through a retailer’s mobile site on the morning commute. For people in emerging countries,...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:One Billion Application Downloads

                            Last week, the number of downloads to Apple's iPhones and iPod Touches finally topped one billion. That is an impressive number coming from approximately 30 million devices in the market. ...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Join Our Global Mobile Survey And Get Free Aggregated Results

                              A year ago, Forrester fielded our Q3 2010 Global Mobile Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in the US,...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:2012 Mobile Trends: What’s On Your Strategic Roadmap?

                                Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Two Of The Hottest Words In Mobile: eBay And 2D Bar Codes

                                  I was really lucky this morning. I've been spotting the yellow eBay buses around town (San Francisco) recently. I love it when companies like eBay promote new services like their mobile...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Prepare For The Mobile Revolution

                                    Mobile is fundamentally changing how businesses need to think about customer and employee engagement. Why? Consumers and employees expect anywhere anytime access to information and services in their...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:So... Why This Blog?

                                      The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research. I started this blog because I am passionate about how technology...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Context Is King In Mobile

                                          If you are at the deYoung museum in San Francisco and do a search on “painting,” you might be looking for a Van Gogh. If you are in Home Depot and do a search on...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Wireless Net Neutrality ... Does it Make Any Sense?

                                          US as Traffic Cop in Web Fight (see WSJ article) Ok, so there is a bit of wait and see until Monday when the FCC Chairman makes the anticipated announcement, but here's a first take: Who, I ask,...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:I've Stopped Opening My Favorite Mobile Apps

                                            Mobile has transformed my expectations putting me on the bleeding edge of the mobile mind shift. I've had a smartphone in my hand since August 30th 2005 when a broken wrist forced me to be a...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:iPad Mobile Marketing Applications ... 2008 Revisited, But Much Cooler

                                              When the Apple iPhone App Store launched a couple of years ago, we saw a flurry of marketing applications released. Some were exceptional. Many were average. iPhone apps were "hot," and consumer...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Making Money on iPhone Applications (Stanza)

                                                Ok, I admit that I used the word "iPhone" in the title to seek attention, but it is true. My first experiences with Stanza were on my iPhone. A friend suggested that I download the application. Free...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Nike Allegedly Lays Off FuelBand Hardware Engineers: Are Pedometers A Commodity?

                                                  Nike reportedly laid off their hardware engineers from the FuelBand team. (See CNET) Financial analysts are speculating that it is to focus on software. Besides, hardware is difficult and the margins...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Mobile Internet Usage Is Growing At A Phenom Pace ... Why?

                                                    Apps dominate the mobile conversation these days for a lot of well-demonstrated reasons, but with much less fanfare, the mobile Internet — especially the frequency of its users — has...