Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: 2013 Mobile Trends For eBusiness Professionals

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates n...

    • Downloads: 652
    • Rating:
  • For Application Development & Delivery Professionals

    Report: The Future Of Mobile Application Development

    With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/se...

    • Downloads: 1337
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Technology Adoption

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have proc...

    • Downloads: 1023
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Mobile Messaging

    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets. Me...

    • Downloads: 537
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Technologies That Drive Sales

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams...

    • Downloads: 1321
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 Mobile Trends For eBusiness Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

    • Downloads: 2552
  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Mobile

    "How do I justify the cost of building out our mobile services?" This is a question that Forrester is fielding with increasing frequency. With offline and online revenues dwarfing the revenues d...

    • Downloads: 2597
  • For eBusiness & Channel Strategy Professionals

    Report: Predictions 2010: Consumer Mobile Strategies

    2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients move...

    • Downloads: 2198
  • For Marketing Leadership Professionals

    Report: US Mobile Technographics®: 2010

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering c...

    • Downloads: 1804
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Is Not Just Another Channel

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that i...

    • Downloads: 1832
View all of Julie A. Ask's Research

Julie A. Ask's Planned Reports

Jun 2013

Report: Big Data Builds Mobile Competitive Advantage

Details to follow.

Clients who work with Julie A. Ask also work with:

 
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