Forrester

Discussion:Competitive Strategy In The Age Of The Customer

This is excellent! Thanks!

Discussion:How should marketing support thought leaders?

How do you support, promote, and incent your thought leaders?

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 443

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

Discussion:Case Study: IBM Makes Social Media The Responsibility Of Every Employee

This is a wonderful insight in how to get a large company moving in a new direction with Social media.

For CMO Professionals

Tool:Test Your Orchestration Maturity

Discussion:What is your "Digital Marketing/Social Media" latest success story?

Please share it here or email to dina@digibizmarketing.com.Thanks,Dina MalenDigital Marketing/Social Media Consultant/Coachwww.digibizmarketing.com646-770-1727

For CMO Professionals

Client Inquiry:Generic Top-Level Domains

Are your clients excited about actually registering the dot-brand extension, because each can be quite costly? Do you think that brands will justify the expense? What is the interest level for other...

Discussion:How Are Marketers Approaching "Video" Advertising?

Although television is the overall dominant advertising medium in US, marketers are now seeing audience fragmentation across the spectrum of broadcast and cable networks.  In the digital world,...

Discussion:Is Your Marketing Engaging Hispanics?

According to a recent AdAge Article, births have surpassed immigration as the main driver of growth in the U.S. Hispanic market. This is reigniting the question of how brands can most effectively...

Discussion:Are you investing your time and money into SEO?

How much time and money are you investing into your SEO? What is your website  page rank? your visibility online, your net reputation and online  conversions? Are you familiar with " The Anatomy of...

Discussion:Are you bullish about the economic recovery...and hiring?

We're looking at how aggressively marketers are increasing their spend and hiring this year, and need your input.- What's your attitude towards the economy, are you spending more this year to fuel...

For CMO Professionals

Client Inquiry:How Can Marketing Best Enable Sales And Develop Leads In A Complex B2B Environment?

How can marketing best support sales with marketing tactics that work best in a complex business-to-business (B2B) sales environment to drive leads, develop relationships with centers of influence...

For CMO Professionals

Report:Marketers Need To Take Accountability For Creative Strategy

How Marketers Can Get Better Work From Their Brand Agencies

Great creative advertising is always in demand. But when it comes to providing strategic direction to agencies, marketers are their own worst enemy. Why? Many marketers' organizational structures,...

• Downloads: 332

For CMO Professionals

Tool:Take Stock With The Innovation Evaluation Card

Discussion:What's in your marketing budget? Take our survey to find out what other marketers are doing.

Budget season is upon us. With a rapidly changing media landscape, many marketers are re-evaluating how they allocate their marketing dollars. What's on your mind as you plan your budget for 2012? ...

Discussion:Updated 2011: Use Social Media To Boost Your TV Audience

I'd love to see more of these articles that show comparative data. All too often we get a EU or UK version that pops up 3-4 months later. Surely it could easily be wrapped up into one article.

Discussion:Customer Life-Cycle Marketing Demands New Metrics

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

Discussion:Product Creation and Market Identification.

I've been challenged with developing new product creation ideas.  Is there a model to follow or specific research resources that Forrester recommends?

Discussion:How do you plan effective TV campaigns today?

It used to be that TV was one of the easiest media channels to plan against.  Marketers pulled reach and frequency reports  were content to know their spots aired during a show that got a specific...

Discussion:How are your B2B marketing budgets changing this year?

I just blogged about how B2B budgets and Charles Dickens have something in common.  They both come with Great Expectations.Forrester's recent B2B Marketing Organizations And Investments Survey shows...

For CMO Professionals

Tool:Forrester's Marketing Automation Maturity Scorecard

Discussion:Does WPP's "Digital Agency Rollup" make any sense?

Marketers, does the idea of a digital-only 'super' agency network entice you at all?

For CMO Professionals

Report:CMOs Must Lead The Brand Experience

Organization: The 21st Century Brand Marketing Playbook

Twenty-first century brands are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world in which the companies that take an obsessive...

• Downloads: 355