Forrester

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

For CMO Professionals

Client Inquiry:How Can Marketing Best Enable Sales And Develop Leads In A Complex B2B Environment?

How can marketing best support sales with marketing tactics that work best in a complex business-to-business (B2B) sales environment to drive leads, develop relationships with centers of influence...

For CMO Professionals

Tool:Take Stock With The Innovation Evaluation Card

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

For CMO Professionals

Report:Benchmark Your Marketing Innovation

Evaluate The Balance Of Your Company's Marketing Innovation Across The Four P's

Marketing leaders are investing more in innovation. But most are spending their resources on the typical marketing comfort zone of promotion. The other three P's of marketing — product/service,...

• Downloads: 538

For CMO Professionals

Tool:Compare Results With Other Marketing Leaders' Current Innovation Priorities

For CMO Professionals

Tool:Compare Results With Other Marketing Leaders' Current Innovation Priorities

For CMO Professionals

Tool:Consumers Show Little Enthusiasm For Connected TVs

For CMO Professionals

Report:Emerging Technologies B2B CMOs Should Watch In 2011

Business-to-business (B2B) CMOs need to keep their eyes on emerging technologies that have the potential to improve customer engagement. Some of the most promising tools are not yet receiving a lot...

• Downloads: 689

For CMO Professionals

Report:Drivers Of B2B Marketing Organizational Design

How B2B CMOs Can Determine When To Put Resources Closer To Customers

When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the customers and...

• Downloads: 493
• Rating:

For CMO Professionals

Tool:People Expect To Pay A Modest Premium For 3D TV

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1086

For CMO Professionals

Report:The Fight To Control The TV Becomes A Platform War

The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

• Downloads: 786
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For CMO Professionals

Report:Benchmark Your Organization's Readiness For Marketing Innovation

In our February 2011 Global Marketing Leadership Survey, Forrester surveyed 68 marketing leaders about their company's approach to marketing innovation. Then we used these scores to filter their...

• Downloads: 27

For CMO Professionals

Tool:Only 10% Of US Online Adults Are Actively Aware Of 3D TV

For CMO Professionals

Report:B2B Marketers Must Focus On Partnership And Experimentation As 2012 Budgets Rise

Business-to-business (B2B) marketing budget growth accelerated in 2012. This report reveals major trends in where those budgets are growing, helps senior marketers benchmark their budget allocation...

• Downloads: 347
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For CMO Professionals

Report:Bigger B2B Marketing Budgets Come With Great Expectations

Use The Forrester Marketing Flywheel To Assess Budget Allocation

After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an annual...

• Downloads: 709

For CMO Professionals

Tool:People Get Books From A Wide Variety Of Sources — Free And Paid

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

• Downloads: 1332
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For CMO Professionals

Report:How To Drive Marketing Innovation

Innovation Must Be Deliberate, Distributed, And Demonstrable

Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

• Downloads: 770

For CMO Professionals

Tool:Connected TV Owners Aren't Exactly Thrilled

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For CMO Professionals

Report:How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

• Downloads: 1377

For CMO Professionals

Report:B2B Marketers Must Better Prepare For Marketing Automation

Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role, level...

• Downloads: 864