Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Reports (8)
Charts & Figures (13)

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Past 12 months (1)
Past 18 months (4)

Methodology

Consumer Technographics (2)
TechRadar (1)

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North America (3)

Vendor

Accenture (1)

8 results in Everything

CMO
Tracy Stokes
Marketing Methods

For CMO Professionals
Report:Engage Women With Personal And Relevant Social Interactions
Tracy StokesJuly 13, 2011
Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...
- Downloads: 784
For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 902
For CMO Professionals
Report:How Green Does Your Brand Need To Be?
A Road Map To Making Your Brand Greener
Tracy StokesMay 04, 2011
Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...
- Downloads: 337
For CMO Professionals
Charts & Figures:DOOH Was Featured Prominently In The Bing/Jay-Z Partnership To Launch
Tracy StokesNovember 18, 2011
For CMO Professionals
Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012
Which Digital Shopper Marketing Tools To Invest In And Why
Cory Munchbach, Tracy StokesMay 08, 2012
Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...
- Downloads: 586
- Comments: 2
- Rating:
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 473
For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1244
- Rating:
For CMO Professionals
Report:How Social Media Is Changing Brand Building
Tracy StokesMay 07, 2012
Social media has fundamentally changed how consumers interact with each other and with brands. As a result, marketers tell us that they now consider this new channel to be a critical component of...
- Downloads: 1455
- Rating:
For CMO Professionals
Report:Digital Remakes Out-Of-Home Advertising
A Traditional Channel Gets An Interactive "In Person" Makeover
Tracy StokesNovember 18, 2011
Adding digital to traditional out-of-home has transformed a stagnant medium into a fast-growing channel with significant upside for marketers as small screens grow ever-more cluttered. The landscape...
- Downloads: 371

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CMO Professionals

Report:Engage Women With Personal And Relevant Social Interactions

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For CMO Professionals

Report:How Green Does Your Brand Need To Be?

For CMO Professionals

Charts & Figures:DOOH Was Featured Prominently In The Bing/Jay-Z Partnership To Launch

For CMO Professionals

Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Report:How Social Media Is Changing Brand Building

For CMO Professionals

Report:Digital Remakes Out-Of-Home Advertising

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