Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Reports (5)
Charts & Figures (17)

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Marketing ROI (2)

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Media & Entertainment (1)

5 results in Everything

CMO
Tracy Stokes
Marketing Measurement

For CMO Professionals
Report:Become Scientific About Marketing Investments And Outcomes
Road Map: The Marketing Mix Optimization Playbook
Tracy StokesJanuary 11, 2013
Marketing mix optimization (MMO) has become an indispensable discipline for marketing leaders because it helps in effectively allocating marketing budgets across an increasingly fragmented media and...
- Downloads: 271
For CMO Professionals
Report:Predictive Analytics Revolutionize Marketing Mix Planning
Landscape: The Marketing Mix Optimization Playbook
Tracy StokesDecember 21, 2012
Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling can help all...
- Downloads: 570
- Comments: 1
- Rating:
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 473
For CMO Professionals
Charts & Figures:Most Marketers Experiment With 21st Century Brand Building
Benchmarks: The 21st Century Brand Marketing Playbook
Tracy StokesDecember 17, 2012
For CMO Professionals
Report:Metrics That Matter For B2C Marketers
Tracy StokesJanuary 13, 2012
As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...
- Downloads: 666
For CMO Professionals
Report:Benchmark Your Brand Building Capabilities
Benchmarks: The 21st Century Brand Marketing Playbook
Tracy StokesDecember 11, 2012
In 2012, Forrester surveyed marketing leaders to get a pulse on their progress toward successfully building 21st century brands. The results show that marketers are in the early stages of 21st...
- Downloads: 291

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

Industry

For CMO Professionals

Report:Become Scientific About Marketing Investments And Outcomes

For CMO Professionals

Report:Predictive Analytics Revolutionize Marketing Mix Planning

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Charts & Figures:Most Marketers Experiment With 21st Century Brand Building

For CMO Professionals

Report:Metrics That Matter For B2C Marketers

For CMO Professionals

Report:Benchmark Your Brand Building Capabilities

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