Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Security & Risk
  • Forrsights For Business Technology
  • Past 12 months
  • For Security & Risk Professionals

    Report:Develop A Two-Phased DDoS Mitigation Strategy

    Protect Yourself From Hacktivists And Other Cybercriminals

    Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

    • Downloads: 3
  • For Security & Risk Professionals

    Report:Protect Your Competitive Advantage By Protecting Your Intellectual Property From Cybercriminals

    Business Impact: The Data Security And Privacy Playbook

    Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

    • Downloads: 395
    • Rating:
  • For Security & Risk Professionals

    Report:Build An Information Security Management System

    Policy And Procedures: The S&R Practice Playbook

    Over recent years, the information security industry has matured nicely; experts and associations have documented many best practice models, and their adoption has been widespread. It's disconcerting...

    • Downloads: 732
  • For Security & Risk Professionals

    Charts & Figures:Client Inquiry Questions Show Numerous BYOD Concerns

  • For Security & Risk Professionals

    Report:Benchmarking Your Enterprise Mobile Device Operations Initiatives And Plans

    This report provides insight into corporate mobility adoption trends based on results from Forrester's Forrsights surveys of IT mobility decision-makers and end user workers in North American and...

    • Downloads: 451
  • For Security & Risk Professionals

    Report:2013 Forrester Mobile Security Predictions

    The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

    • Downloads: 458
    • Comments: 1
  • For Security & Risk Professionals

    Report:Build A Strategic Security Program And Organization

    Strategic Plan: The S&R Practice Playbook

    This report outlines the strategic vision of Forrester's solution for security and risk (S&R) professionals looking to build a high-performance security program and organization. This report is...

    • Downloads: 2170
  • For Security & Risk Professionals

    Report:Understand The State Of Identity And Access Management

    Benchmarks: The Identity And Access Management Playbook

    This report provides a spending and technology adoption benchmark for security and risk (S&R) executives looking to develop their organization's identity and access management (IAM) strategy....

    • Downloads: 543
    • Rating:
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2012 To 2013

    Benchmarks: The Data Security And Privacy Playbook

    This report outlines the benchmarks for Forrester's solution for security and risk (S&R) professionals looking to develop their organization's data security and privacy strategy. Throughout the year,...

    • Downloads: 796
    • Rating:
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Endpoint Security, Q1 2013

    Endpoint Security Suites Take Center Stage In The Enterprise

    In Forrester's 50 criteria evaluation of endpoint security vendors, we identified nine top providers in the category — F-Secure, IBM, Kaspersky, LANDesk, Lumension, McAfee, Sophos, Symantec,...

    • Downloads: 512
    • Rating:
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 460
    • Comments: 4
    • Rating:
  • For Security & Risk Professionals

    Tool:Forrester Wave™: Endpoint Security, Q1 '13

  • For Security & Risk Professionals

    Report:Seven Habits Of Highly Effective Incident Response Teams

    Assessment: The Security Architecture And Operations Playbook

    Given the continued metastasizing of the threat landscape, it comes as no surprise that enterprises should possess mature incident response capabilities that are built on staff, augmented by...

    • Downloads: 200
    • Rating:
  • For Security & Risk Professionals

    Report:Job Description: Chief Privacy Officer

    Skills And Staffing: The Data Security And Privacy Playbook

    This report discusses skills and staffing implications of Forrester's solution for security and risk (S&R) professionals to act in developing their organization's data security and privacy strategy....

    • Downloads: 210
  • For Security & Risk Professionals

    Report:Kill Your Data To Protect It From Cybercriminals

    Strategic Plan: The Data Security And Privacy Playbook

    As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

    • Downloads: 918
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Tools And Technology: The Security Architecture And Operations Playbook

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 468
    • Comments: 2
    • Rating:
  • For Security & Risk Professionals

    Report:Recruit And Retain An Information Security Team

    Skills And Staffing: The S&R Practice Playbook

    This report outlines the skills and staffing strategy for Forrester's solution for security and risk (S&R) professionals looking to build a high-performance security program and organization. We...

    • Downloads: 407
    • Comments: 2
  • For Security & Risk Professionals

    Report:Market Overview: Endpoint Encryption Technologies, Q1 2013

    Protect Your Sensitive Data With Endpoint Encryption

    Security and risk (S&R) professionals often turn to endpoint encryption technologies to protect corporate data, meet regulatory requirements, and prevent accidental data leaks. Full disk and...

    • Downloads: 224
  • For Security & Risk Professionals

    Report:Understand Security And Risk Budgeting For 2013

    Benchmarks: The S&R Practice Playbook

    The global downturn has constrained security budgets for several years now, and chief information security officers (CISOs) have become accustomed to taking on more responsibilities without...

    • Downloads: 839
  • For Security & Risk Professionals

    Report:Dissect Data To Gain Actionable INTEL

    Forrester's Data Security And Control Framework

    Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

    • Downloads: 304
    • Rating:
  • For Security & Risk Professionals

    Report:Navigate The Future Of Compliance And Risk Management

    Vision: The Governance, Risk, And Compliance Playbook

    This report outlines the future look of Forrester's solution for security and risk (S&R) executives working to build their organization's governance, risk, and compliance (GRC) program. We designed...

    • Downloads: 470
  • For Security & Risk Professionals

    Report:Q&A: Cyberinsurance Fundamentals For Security And Risk Professionals

    Since cyberinsurance first emerged in the late '90s, the number of available policies, the scope of those policies, and the number of insurers offering them have all significantly increased. Due to...

    • Downloads: 54
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2012 To 2013

    Benchmarks: The Security Architecture And Operations Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 525
    • Rating:
  • For Security & Risk Professionals

    Report:Reinvent Security Awareness To Engage The Human Firewall

    Change Management: The S&R Practice Playbook

    For too long, creating security awareness has been an afterthought, something CISOs did in their spare time after putting out the operational fires that sprang up around them with alarming...

    • Downloads: 152
  • For Security & Risk Professionals

    Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

    Manage Mobile Complexity Through A Corporate App Store

    Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

    • Downloads: 302
    • Rating:
  • For Security & Risk Professionals

    Report:Show Me The Loot!

    Determine The Right Practices For Your Organization's BYOD Stipends

    In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

    • Downloads: 124
    • Rating:
 
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