Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

474 results in Everything

  • Enterprise Mobility
  • For Sourcing & Vendor Management Professionals

    Report:APeJ IT Services Report: 2010

    This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...

    • Downloads: 39
  • For CIO Professionals

    Report:Consumerization Drives Smartphone Proliferation

    Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices

    More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's...

    • Downloads: 669
    • Comments: 1
  • For Application Development & Delivery Professionals

    Report:Trends 2011: Customer Service

    Ten Trends Drive Planning For Service And Support Process Transformation

    Organizations of all types strive to differentiate themselves through delivering an outstanding customer experience. Customers know what good service is and demand it from each interaction they have,...

    • Downloads: 1226
  • For CIO Professionals

    Charts & Figures:Formal BYOD Programs Are Gaining Popularity

    Assessment: The CIO's The Mobile Engagement Playbook

  • For Marketing Leadership Professionals

    Report:FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

    • Downloads: 464
  • For eBusiness & Channel Strategy Professionals

    Report:Canada Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

    • Downloads: 738
  • For Infrastructure & Operations Professionals

    Report:Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

    • Downloads: 361
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Tool:The Forrester Wave™: CRM Suites For Large Organizations, Q3 '12

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 290
  • For eBusiness & Channel Strategy Professionals

    Tool:Smartphone Ownership Dominates Among The Top Three Groups

  • For CIO Professionals

    Report:A Market Taxonomy For ICT

    Forrester's Definitions For Tech Product Categories, Industries, And Geographies

    Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....

    • Downloads: 961
  • For CIO Professionals

    Report:Another Year Of Outperformance For The Tech Industry

    Forrester's 2011 Tech Industry Predictions

    In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

    • Downloads: 921
  • For Infrastructure & Operations Professionals

    Report:Assess Your Workforce Computing Maturity

    Assessment Framework: The Workforce Enablement Playbook

    Workforce computing (WC) spend consumes approximately one-quarter of IT hardware budgets in 2012. Yet IT infrastructure and operations (I&O) leaders struggle to answer "How are we doing?" and "What...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

    • Downloads: 1410
  • For Application Development & Delivery Professionals

    Report:Case Study: Sybron Dental Tackles Sales Productivity Improvement With Mobile CRM

    How do you leverage a treasure trove of end customer data when it suddenly comes available? Sybron Dental, a dental supplies company, faced this scenario when it struck a deal with its distributors...

    • Downloads: 193
  • For Infrastructure & Operations Professionals

    Report:Mobile Management Takes A 180-Degree Turn

    Focus Quickly Shifts From Managing Mobile Devices To Managing Apps And Data

    The managed mobile environment services market is about to go through a fundamental change. Currently, traditional providers focus on managing the device and its security. Moving forward, Forrester...

    • Downloads: 1156
  • For Sales Enablement Professionals

    Tool:More Than 40% Of VSBs Have Multiple Or Virtual Locations

  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 489
    • Comments: 4
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Executive Spotlight: Top Priorities For IT Infrastructure & Operations Leaders, 2H 2011

    Insights From The Forrester IT Infrastructure & Operations Council

    Every six months, Forrester fields a survey to members of its IT Infrastructure & Operations (I&O) Council to ascertain their top priorities for the following six months. Forrester's I&O Council...

    • Downloads: 920
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 849
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Customer Relationship Management Application Adoption Trends

    CRM application adoption data cuts taken from Forrsights Software Survey, Q4 2010.

    • Downloads: 30
  • For eBusiness & Channel Strategy Professionals

    Report:What Financial Functionality US Consumers Want On Mobile Devices

    Nail The Basics To Quickly Expose The Value Of The Channel

    In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

    • Downloads: 1326
  • For Security & Risk Professionals

    Report:Prepare For Anywhere, Anytime, Any-Device Engagement With A Stateless Mobile Architecture

    Future Look: The Mobile Security And Operations Playbook

    This report outlines Forrester's future look for mobile security and operations. We designed this report to help security and risk (S&R) and infrastructure and operations (I&O) executives understand...

    • Downloads: 1536
    • Rating:
  • For Marketing Leadership Professionals

    Report:POST: Developing An iPad Product Strategy

    Product Strategists Need Discipline In Developing For The Device Splinternet

    The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

    • Downloads: 1689
  • For Sourcing & Vendor Management Professionals

    Report:The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...

    • Downloads: 507
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart