Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Enterprise Mobility
  • Security & Risk
  • For Security & Risk Professionals

    Report:Apple's iPhone And iPad: Secure Enough For Business?

    Better Security Options Allow Enterprises To Finally Say "Yes"

    Apple's iPhone and the iPad have become increasingly popular. In 2007, IT dismissed the iPhone as insecure and unsuitable for enterprises. Three years later, the iPhone (and iPad) gives enterprises...

    • Downloads: 2349
  • For Security & Risk Professionals

    Report:Address Complexity With Mobile Security And Operations

    Strategic Plan: The Mobile Security And Operations Playbook

    This report outlines the strategic vision of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives leading the development of their firm's mobile...

    • Downloads: 616
    • Rating:
  • For Security & Risk Professionals

    Client Inquiry:What Are Our Options For USB And CD/DVD Device Control Software?

    We have a product in place to provide control of the use of CD/DVD and USB devices by approved users on approved devices. This vendor went out of business. We're looking for a product that will...

    • For Security & Risk Professionals

      Charts & Figures:Large Enterprise IT Increasingly Supports Two Or More Mobile OSes

      Determine The Right Practices For Your Organization's BYOD Stipends

    • For Security & Risk Professionals

      Report:Manage Mobile And Consumer Devices Safely And Efficiently

      Executive Overview: The Mobile Security And Operations Playbook

      This report outlines the executive overview of Forrester's solution for security and risk professionals working on managing mobile and consumer devices. Smartphones and tablets are quickly becoming...

      • Downloads: 798
    • For Security & Risk Professionals

      Report:Q&A: Answers To Your Top Mobile Security Questions

      An Empowered Report: Four Important Considerations When Going Mobile

      Consumers are using an increasing number of smartphones and tablets to extend their online presence far outside the traditional home or office, and businesses everywhere are quick to capitalize on...

      • Downloads: 1321
    • For Security & Risk Professionals

      Client Inquiry:How Can We Deliver A Secure Mobile Device Capability For The Android Platform?

      We plan to offer business users the ability to use personally or corporate-owned mobile devices. We're planning to support both Android and iOS as an option. The security team is much more...

      • For Security & Risk Professionals

        Report:Navigate The Fragmented Mobile Security Market

        Build/Buy Capabilities: The Mobile Security And Operations Playbook

        There is an explosion of both corporate-owned and personally owned mobile devices in the enterprise. Mobility unleashes employee productivity, but it also opens the floodgates for security as well as...

        • Downloads: 2045
      • For Security & Risk Professionals

        Report:Survey Employees To Target Mobility Improvements

        Benchmarks: The Mobile Security And Operations Playbook

        This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

        • Downloads: 520
        • Rating:
      • For Security & Risk Professionals

        Report:Building Secure iPhone And iPad Apps

        Best Practices You Must Enforce With App Developers

        As consumer devices such as iPhones and iPads proliferate in the enterprise and among consumers, the number of organizations interested in custom development of mobile applications is steadily on the...

        • Downloads: 1114
      • For Security & Risk Professionals

        The Mobile Security And Operations Playbook

        Manage Mobile And Consumer Devices Safely And Efficiently

        This report outlines the executive overview of Forrester's solution for security and risk professionals working on managing mobile and consumer devices. Smartphones and tablets are quickly becoming...

        • For Security & Risk Professionals

          Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

          Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

          Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

          • Downloads: 202
        • For Security & Risk Professionals

          Report:Aim To Empower The Anytime, Anywhere Workforce

          Business Impact: The Mobile Security And Operations Playbook

          With two-thirds of the North American and European workforce reporting that they work outside of their corporate office at least occasionally every month, it's imperative that business leaders...

          • Downloads: 660
        • For Security & Risk Professionals

          Report:Charter A Mobility Council With Seven Tasks

          Stakeholder Needs: The Mobile Security And Operations Playbook

          Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

          • Downloads: 841
          • Rating:
        • For Security & Risk Professionals

          Report:Define A Road Map For Mobile Security And Operations

          Road Map: The Mobile Security And Operations Playbook

          This report outlines the road map of Forrester's solution for security and risk (S&R) executives working with their counterparts in infrastructure and operations (I&O) to build a five-year technology...

          • Downloads: 1137
          • Rating:
        • For Security & Risk Professionals

          Report:Create New Mobile Operations And Security Professionals

          Skills And Staffing: The Mobile Operations And Security Playbook

          This report outlines the skills and staffing needs for Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and operations...

          • Downloads: 527
          • Rating:
        • For Security & Risk Professionals

          Report:Benchmarking Your Enterprise Mobile Device Operations Initiatives And Plans

          This report provides insight into corporate mobility adoption trends based on results from Forrester's Forrsights surveys of IT mobility decision-makers and end user workers in North American and...

          • Downloads: 453
        • For Security & Risk Professionals

          Report:Security In The Post-PC Era: Controlled Chaos

          An Empowered Report: Securing And Enabling The Mobile Workforce

          This year, the number of post-PC devices, such as tablets, eReaders, and Internet-capable mobile phones, will eclipse PC devices, such as desktops, laptops, and netbooks. The surge in post-PC devices...

          • Downloads: 1199
        • For Security & Risk Professionals

          Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

          Manage Mobile Complexity Through A Corporate App Store

          Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

          • Downloads: 308
          • Rating:
        • For Security & Risk Professionals

          Report:Managing The Security And Risk Challenges Of Personal Devices In The Workplace

          An Empowered Report: Security Pros Must Work Inside And Outside Of IT To Address The Challenges

          Amid the rising trend of personally owned smartphone and tablet use in the workplace, security professionals face the tough question of how to properly manage and secure these devices. Secure...

          • Downloads: 1824
        • For Security & Risk Professionals

          Report:Prepare For Anywhere, Anytime, Any-Device Engagement With A Stateless Mobile Architecture

          Future Look: The Mobile Security And Operations Playbook

          This report outlines Forrester's future look for mobile security and operations. We designed this report to help security and risk (S&R) and infrastructure and operations (I&O) executives understand...

          • Downloads: 1512
          • Rating:
        • For Security & Risk Professionals

          Report:Tablets Pave Way For Mobile Development: Security Pros Must Get Ahead Of App Dev Wave

          Security Is A Core Mobile App Dev Concern

          Enterprise business leaders have been quick to adopt mobile devices within their organizations, often leaving security professionals in the dark. When this happens, it may expose the organization to...

          • Downloads: 904
        • For Security & Risk Professionals

          Report:Show Me The Loot!

          Determine The Right Practices For Your Organization's BYOD Stipends

          In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

          • Downloads: 126
          • Rating:
        • For Security & Risk Professionals

          Client Inquiry:Is It Possible To Segregate Personal And Business Data On A Mobile Device?

          One of my clients is implementing a bring-your-own-device (BYOD) program and would like to understand if there is a way to divide personal and corporate information. Is that possible? If one of my...

          • For Security & Risk Professionals

            Client Inquiry:What's The Outlook On Smartphone Malware And Viruses?

            We would like to know the current outlook of malware on smartphones and tablets. Should we recommend antivirus software for corporate-owned devices? Are organizations enforcing antivirus protection...

            • For Security & Risk Professionals

              Report:2013 Forrester Mobile Security Predictions

              The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

              • Downloads: 476
              • Comments: 1
             
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