About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
An Empowered Report: Tools To Assess How Employees Use Technology
To have a fact-based conversation about what your employees need from technology, you have to ask them. Field a survey when you absolutely must have the facts without bias. For a quick and dirty...
Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...

Enterprise Benchmark Considerations For Budgets, Challenges, And Planning
Essential Functionality For The Zero Trust Model Of Information Security
In today's threat environment, the network perimeter has disappeared. Insiders are as insidious a threat as outsiders. In the past, the "trust but verify" model did not facilitate insight into...
When selecting an enterprise search engine, what criteria should be used?
Be Ready To Comply With Dynamic Regulatory Changes
Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...
What's a good description of the roles and responsibilities of information management as an IT function? What are the roles within the topic of data management? What are the role functions at a high...
This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...
Among risk professionals who have successfully navigated their organization through a crisis, almost all will say that they had grossly underestimated the difficulty of communicating effectively...
Forrester Research And ARMA International Records Management Online Survey, Q3 2010
Successful records management helps your organization comply with regulatory requirements, ease eDiscovery burdens, and meet information governance objectives. In pursuit of these goals, nearly...
Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out
Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...
What is the state of video use by information workers?
What are some remote working practices and policies, and how do we create a mobile initiative within our company?
A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...
The First Of Many IT Ops-Focused SaaS Offerings
It's been almost two years since we last produced this report, and during that time the vendor landscape has changed considerably; however, one constant remains true: Backup is a struggle for both...
Partnership With Jellyvision Lab Leads To An Engaging Training Module
One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

Buyers May Need To Refine Their Microsoft Licensing And Adoption Strategies
Forrester has studied Microsoft's recent pricing and licensing changes and found several that could have profound implications for enterprise IT departments, including price increases and repackaging...

In recent years, leading product development organizations have proven the value of greater cross-functional collaboration to harness contributions from across the business and bring great products...
Using Social Business Maturity To Chart A Course For CIOs
Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

Strategic Plan: The Information Strategy And Architecture Playbook
A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...
