About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Forrester's inquiry analysis shows that evolving IT performance measurement and metrics has been near the top of most CIOs' to-do lists as they struggle to measure and communicate the value that IT...
Forrester estimates that, in 2011, hotels will produce $27 billion in online sales from US leisure and unmanaged business travelers. Not bad, but how much better could that be? To help travel firms...

Three Steps To Get You On The Path To Running 24x7x365 Services
The extended enterprise of internal employees to external customers, partners, and suppliers expect services to be delivered to them 24x7x365 in a seamless fashion. But running an always-on,...
Benchmarks: The Contact Centers For Customer Service Playbook
This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer service metrics. This report...

Budgets: The BT Strategic Planning Playbook
Understanding the difference between the costs to run the business and the costs to grow or change the business is crucial to effective technology investment budgeting. In addition, the way these...

Metrics: The EA Practice Playbook
This report outlines the metrics for enterprise architecture (EA) impact of Forrester's solution for EA executives building a high-performance EA program. Developing and executing a metrics and...

Performance Management: The Business Technology Resiliency Playbook
This report outlines Forrester's solution for developing effective objectives and metrics for business technology resiliency (BTR) programs. The current state of BTR metrics is unsatisfactory —...

North American Consumer Technographics®
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...
Performance Management: The Business Process Management Playbook
Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

Performance Management: The Mobile Security And Operations Playbook
This report outlines the performance management of Forrester's solution for infrastructure and operations (I&O) executives working on mobile security and operations. This report is designed to help...
Budgeting And Planning: The Cloud Computing Playbook
Forrsights surveys show that enterprises are turning to the cloud for speed and lower cost — but are the savings really there? The answer isn't always obvious; it might be that your internal...

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants
In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

Assessment: The Business Intelligence Playbook
Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...
Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

Strategic Plan: The Service Management And Automation Playbook
This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

Use This Holistic And Actionable Approach To Drive Real Improvement
Modern problems require modern solutions. As firms wrestle with transforming application development and delivery to embody business technology (BT), leaders require clear measurements to justify,...

In mid-2010, Forrester surveyed 598 CIOs and other senior IT managers across Australia, China, Hong Kong, India, Japan, and New Zealand on their current cloud implementations and their plans for and...
Australian Banks Excel In Supporting The Online Application
Forrester evaluated the public Web sites of the big four Australian retail banks — Australia and New Zealand Banking, Commonwealth Bank of Australia, National Australia Bank, and Westpac...
Insights From Asian CIOs At Forrester's CIO Summit APAC 2012
CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...