Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • IT Services
  • Liz Herbert
  • Sourcing & Vendor Management
  • For Sourcing & Vendor Management Professionals

    Tool:IT Services Buyers Are Allocating More Dollars To Offshore Services Firms

  • For Sourcing & Vendor Management Professionals

    Client Inquiry:Typical Consulting Rates For IT And Business Change Consultancy Services

    What are the typical rates for IT and business change consultancy services currently negotiated with key partners (consultancy firms)?

    • For Sourcing & Vendor Management Professionals

      Client Inquiry:Service-Level Agreements (SLAs) From A Contractual Perspective

      We are working through contracting with a company and are trying to avoid the pitfalls we have faced with other vendors regarding pithy SLAs. We are looking for advice/best practices and real-world...

      • For Sourcing & Vendor Management Professionals

        Charts & Figures:Focus On Change Management Across The Organization

      • For Sourcing & Vendor Management Professionals

        Client Inquiry:Oracle Apps Implementation Market Potential

        I wanted to know the overall market potential for Oracle apps implementation as well as its market potential within different verticals, products and geographies.

        • For Sourcing & Vendor Management Professionals

          Report:The Forrester Wave™: SAP Services Providers, Q2 2011

          Market Consolidation Continues; New Delivery And Pricing Models Prevail

          The past two years have seen significant change in the SAP services market: acquisition and consolidation have run rampant, and new delivery models have changed the game for buyers and providers...

          • Downloads: 1937
        • For Sourcing & Vendor Management Professionals

          Report:Insights Into Real-World SAP Projects

          Findings From Our Recent Study Of 186 SAP Clients Using Third-Party SIs

          Forrester surveyed 186 SAP services client references and found that overall satisfaction and perception of pricing transparency rated high — but numerous gaps exist. Key areas that sourcing...

          • Downloads: 583
        • For Sourcing & Vendor Management Professionals

          Client Inquiry:Can Forrester Provide Longer-Range Projections For SaaS?

          Does Forrester have any longer-range projections for software-as-a-service (SaaS) uptake in the market over the next three to six years to help us plan our application strategy?

          • For Sourcing & Vendor Management Professionals

            Tool:Overview Of Providers By Life Cycle

          • For Sourcing & Vendor Management Professionals

            Report:The SaaS Market Hits Mainstream: Adoption Highlights 2011

            Forrester recently surveyed more than 1,000 firms across North America and Europe to better understand software-as-a-service (SaaS) adoption and the business drivers for SaaS usage. We found that...

            • Downloads: 1050
          • For Sourcing & Vendor Management Professionals

            Report:Business Intelligence Services Pricing And Contracting

            New Models Better Align BI Services Buyers And Sellers

            Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

            • Downloads: 309
            • Rating:
          • For Sourcing & Vendor Management Professionals

            Report:The Forrester Wave™: Oracle Services Providers, Q2 2011

            How To Sift Through A Crowded Field Led By Accenture, IBM, And Infosys

            Forrester evaluated 14 leading global services providers in the Oracle applications market to assess strengths, weakness, and differences in strategy. This report will help Oracle application buyers...

            • Downloads: 1541
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          • For Sourcing & Vendor Management Professionals

            Tool:IT Services Buyers Are Increasing Use Of IT Strategy Consulting

          • For Sourcing & Vendor Management Professionals

            Report:Inquiry Spotlight: SaaS, H1 2010

            Clients Are Asking More Sophisticated Questions On SaaS

            Software-as-a-service (SaaS) buyers are no longer asking just: "What is SaaS?" "Who offers SaaS?" and "Is SaaS secure?" Inquiries to Forrester in the first half of 2010 show that SaaS buyers are now...

            • Downloads: 574
          • For Sourcing & Vendor Management Professionals

            Client Inquiry:SAP Systems Integrators

            We are currently reviewing our strategy for how many systems integrators (SIs) we should have for multiple SAP projects and programs. We are also interested in understanding the views on combining...

            • For Sourcing & Vendor Management Professionals

              Report:Key Considerations For Selecting An Oracle Services Provider

              Insights From The 2010 Oracle SI Client Reference Survey

              Forrester surveyed 108 Oracle implementation client references at the end of 2010 and found that overall client satisfaction is high; satisfaction was higher than in our previous study conducted in...

              • Downloads: 458
            • For Sourcing & Vendor Management Professionals

              Tool:Overview Of Providers By Functionality

            • For Sourcing & Vendor Management Professionals

              Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

              Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

              Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

              • Downloads: 680
              • Comments: 1
              • Rating:
            • For Sourcing & Vendor Management Professionals

              Client Inquiry:Why Outsource SAP Support?

              Do you have any recent articles about why you should outsource SAP support? What were some of the reasons/drivers causing business and IT to consider outsourcing?

              • For Sourcing & Vendor Management Professionals

                Tool:SaaS Projects Are Growing In Length And Complexity

              • For Sourcing & Vendor Management Professionals

                Report:Cloud Orchestration Models

                Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

                Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

                • Downloads: 1572
              • For Sourcing & Vendor Management Professionals

                Report:Selecting The Right Sourcing Models For Large ERP Services Deals

                Best Practices To Decide When And How To Use Multiple Providers

                Single-source versus multisource in large enterprise resource planning (ERP) services deals? This is an ongoing, yet critical, question for ERP clients. The question has no single right answer but,...

                • Downloads: 167
                • Rating:
              • For Sourcing & Vendor Management Professionals

                Report:How SaaS Will Change Technology Sourcing Strategy

                Sourcing executives are increasingly considering SaaS solutions as part of their overall technology vendor landscape. Are these technologies disruptive to sourcing? To answer that question, Forrester...

                • Downloads: 1227
              • For Sourcing & Vendor Management Professionals

                Client Inquiry:Standards For Uptime Agreements

                What are the standards for uptime agreements, particularly in on-demand or SaaS-type agreements?

                • For Sourcing & Vendor Management Professionals

                  Report:Market Overview: Tier Two SAP Services Providers

                  Smaller SAP Partners Provide Flexible, High-Value Alternatives To Larger SIs

                  Most SAP clients have heard of the major global systems integrators (SIs) — like Accenture, Deloitte, IBM, Infosys, and TCS. But many of our clients ask Forrester for information about...

                  • Downloads: 677
                • For Sourcing & Vendor Management Professionals

                  Report:The Forrester Wave™: Salesforce.com Implementation, Q2 2011

                  In A Rapidly Changing Market, Forrester Sees Increasing Vendor Differentiation

                  To help clients with complex, enterprisewide salesforce.com initiatives, Forrester recently evaluated the offerings of 11 leading service providers. In this 46-criteria evaluation of salesforce.com...

                  • Downloads: 1550
                 
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