About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Communications-As-A-Service Generates High Interest And Will Soon Displace Premises-Based Alternatives
Communications-as-a-service (CaaS) shares many attributes with other as-a-service offerings in its pricing model and delivers voice, conferencing, contact center, IVR, and unified communications...
A Cold Breeze And Only One Hot Region Characterize The 2009 Market
Forrester surveyed 17 vendors of globally deployed banking platforms on their 2009 deals. The regional analysis shows that Asia Pacific has been the single highly active region. Most of the remaining...

Fixating On The Headline Discount Leads Software Buyers Astray — The Best Software Deals Balance Price, Flexibility, And Risk Mitigation
Hardware-Centric Solutions Continue To Have Strong Local Appeal
Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...
What is the current thinking on ways to capitalize existing software assurance (SA) components during an EA renewal? Why?
Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame
Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

Standalone NAC Offerings Will Continue Their Slow Demise
In 2010, Forrester saw modest growth in network access control (NAC) adoption. Nothing will change in 2011. While many security organizations report interest in NAC adoption, only 10% plan to...
How To Defuse The Software Asset Management Time Bomb In Your Basement
As large firms place ever more critical reliance on software apps and tools, restructure through mergers and acquisitions, and outsource elements of software development and delivery, they face...
Can Forrester provide benchmark information for PC cost (with volume considerations)?
Can you please provide a forecast for 2011 IT spending for the utilities sector? Specifically, the percentage of revenue data and whether there was a change from 2010?
Findings From Forrester's Q1 2011 Web Content Management Survey
Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...