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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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62 results in Everything

  • Packaged Applications
  • Public Sector
  • CIO

  • For CIO Professionals

    Report:Turkey Public Sector Market Analysis

    James EricksonFebruary 01, 2011

    This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

    • Downloads: 34
    • Rating:

  • For CIO Professionals

    Report:Uganda IT Opportunity 2010 Data Tables

    James EricksonFebruary 15, 2011

    These are the data tables for the report "Uganda IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions...

    • Downloads: 6
    • Rating:

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Singapore Data Tables

    Dane AndersonAugust 01, 2010

    These are the data tables for the report, "Public Sector IT Opportunity: Singapore." The report provides a comprehensive background of public sector dynamics in Singapore in order to enable vendor...

    • Downloads: 12

  • For CIO Professionals

    Charts & Figures:Global Software Market By Geography

    Andrew BartelsJuly 07, 2011

  • For CIO Professionals

    Report:Ethiopia IT Opportunity 2010

    James EricksonFebruary 15, 2011

    This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

    • Downloads: 14
    • Rating:

  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    John Brand, Michael BarnesAugust 01, 2010

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26

  • For CIO Professionals

    Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

    Alexander Peters, Ph.D., Derek MiersSeptember 22, 2011

    These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.

    • Downloads: 36

  • For CIO Professionals

    Report:Saudi Arabia: IT Opportunity 2011 Data Tables

    Summer HamadApril 08, 2011

    These are the data tables for the report entitled Saudi Arabia: IT Opportunity 2011. The report provides vendor strategists with an overview of the IT market in Saudi Arabia in 2011. It also...

    • Downloads: 28

  • For CIO Professionals

    Report:The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases

    Andrew BartelsJune 08, 2011

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

    • Downloads: 428

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines Data Tables

    Dane AndersonAugust 01, 2010

    These are the data tables for the report "Public Sector IT Opportunity: Philippines." The report provides a comprehensive background of public sector dynamics in the Philippines in order to enable...

    • Downloads: 4

  • For CIO Professionals

    Report:Ethiopia IT Opportunity 2010 Data Tables

    James EricksonFebruary 15, 2011

    These are the data tables for the report "Ethiopia IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions...

    • Downloads: 9
    • Rating:

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Australia

    Dane AndersonJune 01, 2010

    This document provides a comprehensive background of public sector dynamics in Australia in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

    • Downloads: 21

  • For CIO Professionals

    Report:Smart Process Applications Fill A Big Business Gap

    They Will Grow Twice As Fast As The Enterprise Application Market

    Andrew Bartels, Connie MooreAugust 08, 2012

    Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

    • Downloads: 639
    • Rating:

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

    Summer Hamad, James EricksonSeptember 01, 2010

    This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 20
    • Rating:

  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan

    Summer Hamad, James EricksonDecember 31, 2010

    This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

    • Downloads: 9
    • Rating:

  • For CIO Professionals

    Report:UAE: IT Opportunity 2011

    Summer HamadApril 07, 2011

    This document provides vendor strategists with an overview of the dynamics of the IT market in the UAE, the economic conditions prevailing in the country, and provides systematic analysis of the key...

    • Downloads: 34

  • For CIO Professionals

    Tool:Spending Allocations By Size Of Firm

    Tim DeGennaroNovember 17, 2010

  • For CIO Professionals

    Report:Australia Healthcare Review & Forecast 2010

    Dane AndersonOctober 01, 2010

    This document provides a comprehensive background of the healthcare dynamics across the Australian marketplace in order to enable vendor strategists to address market opportunities more successfully....

    • Downloads: 22

  • For CIO Professionals

    Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

    Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

    John C. McCarthyMay 16, 2012

    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

    • Downloads: 496
    • Rating:

  • For CIO Professionals

    Report:The Evolution Of Enterprise Carbon And Energy Management Software

    Spending On Enterprise Carbon And Energy Management Solutions Will Approach $1 Billion By 2013

    Daniel KraussDecember 21, 2010

    A new market of dedicated solutions that allow companies to manage their sustainability strategy is ripe to be tackled by software vendors and service providers. Forrester segments this emerging...

    • Downloads: 861
    • Rating:

  • For CIO Professionals

    Tool:Allocation Of IT Budget By Industry

    Tim DeGennaroNovember 17, 2010

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Egypt

    Summer Hamad, Michael BarnesSeptember 01, 2010

    This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 15

  • For CIO Professionals

    Tool:Self-Diagnostic Tool

    Sheri McLeishJune 17, 2010

  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan Data Tables

    Summer Hamad, James EricksonDecember 31, 2010

    These are the data tables for the report "Public Sector Market Analysis: Pakistan." The report provides a comprehensive background of the dynamics in the public sector market in Pakistan. This...

    • Downloads: 4
    • Rating:
 
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