Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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Rob Koplowitz

For CIO Professionals
Tool:Forrester Wave™: Enterprise Social Platforms, Q3 '11
Rob KoplowitzAugust 24, 2011
For CIO Professionals
Client Inquiry:SaaS Enterprise Social Networks
Rob KoplowitzJune 30, 2011
Which enterprise social platforms vendors offer SaaS deployment models?
For CIO Professionals
Report:The Information Workplace Light Burns Brighter
The Vendor Landscape Creates More Opportunity And Complexity
Rob KoplowitzOctober 29, 2010
When Forrester introduced the concept of the Information Workplace (IW) in 2006 it was largely a vision of the future. Since then, much has changed. The world economy has suffered a prolonged...
- Downloads: 552
For CIO Professionals
Charts & Figures:Sales And Marketing Use "Internal Facebook" More Than Half As Much As Real Facebook
Rob KoplowitzNovember 05, 2012
For CIO Professionals
Client Inquiry:SaaS-Based Document Sharing Vendors
Rob KoplowitzJanuary 11, 2011
We need to provide shared documents to various external partners. Services we’ve seen in the past feel like a simplified, web version of SharePoint and require some form of dual factor...
For CIO Professionals
Report:Mapping The Value Of Social Business And Collaboration
Business Impact: The Social Business And Collaboration Playbook
Rob KoplowitzNovember 05, 2012
Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...
- Downloads: 482
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For CIO Professionals
Tool:Collaboration Investments Are Closely Aligned With Business Goals
Rob KoplowitzOctober 29, 2010
For CIO Professionals
Report:An Early Look At Microsoft Office 365 Features
Office 365 Has Much But Not All Of What Firms Need From A Collaboration Platform
Ted Schadler, Philipp Karcher, Rob Koplowitz, TJ KeittJuly 14, 2011
On June 28, 2011, Microsoft launched Office 365 in 40 countries after a massive public beta involving 200,000 organizations from every region. This product encompasses Office Professional Plus and...
- Downloads: 680
For CIO Professionals
Tool:Evaluated Vendors: Product Information And Selection Criteria
Rob KoplowitzAugust 24, 2011
For CIO Professionals
Report:WebCenter Suite Allows Oracle Applications To Embrace The Information Workplace
Rob KoplowitzNovember 03, 2010
Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...
- Downloads: 220
For CIO Professionals
Report:The Forrester Wave™: Enterprise Social Platforms, Q3 2011
IBM, Jive, NewsGator, And Telligent Lead A Rapidly Maturing Field
Rob KoplowitzAugust 24, 2011
In Forrester's first ever, 62-criteria evaluation of enterprise social platform vendors, we found that IBM, Jive, NewsGator, and Telligent led the pack due to breadth and depth of functionality and...
- Downloads: 2589

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Region

Vendor

For CIO Professionals

Tool:Forrester Wave™: Enterprise Social Platforms, Q3 '11

For CIO Professionals

Client Inquiry:SaaS Enterprise Social Networks

For CIO Professionals

Report:The Information Workplace Light Burns Brighter

For CIO Professionals

Charts & Figures:Sales And Marketing Use "Internal Facebook" More Than Half As Much As Real Facebook

For CIO Professionals

Client Inquiry:SaaS-Based Document Sharing Vendors

For CIO Professionals

Report:Mapping The Value Of Social Business And Collaboration

For CIO Professionals

Tool:Collaboration Investments Are Closely Aligned With Business Goals

For CIO Professionals

Report:An Early Look At Microsoft Office 365 Features

For CIO Professionals

Tool:Evaluated Vendors: Product Information And Selection Criteria

For CIO Professionals

Report:WebCenter Suite Allows Oracle Applications To Embrace The Information Workplace

For CIO Professionals

Report:The Forrester Wave™: Enterprise Social Platforms, Q3 2011

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