Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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Tim DeGennaro

For CIO Professionals
Tool:Overall Allocations To IT Functional Activities
Tim DeGennaroNovember 17, 2010
For CIO Professionals
Tool:Spending Allocations By Size Of Firm
Tim DeGennaroNovember 17, 2010
For CIO Professionals
Tool:North America And Europe Allocate IT Budget Similarly
Tim DeGennaroNovember 17, 2010
For CIO Professionals
Charts & Figures:North America And Europe Allocate IT Budget Similarly
Baseline Spending Allocation Figures For Comparison
Tim DeGennaroNovember 17, 2010
For Enterprise Architecture Professionals
Report:The Forrester Wave™: Enterprise Architecture Management Suites, Q2 2011
Mega International, Troux Technologies, Software AG, And Alfabet Lead This Upcoming Category
Henry Peyret, Tim DeGennaroApril 15, 2011
Forrester evaluated 10 of the leading enterprise architecture management suite (EAMS) vendors across 89 criteria and found that Mega International (Mega), Troux Technologies, Software AG, and alfabet...
- Downloads: 2230
For CIO Professionals
Tool:Survey Demographics
Tim DeGennaroNovember 17, 2010
For Enterprise Architecture Professionals
Report:EA Management Suite Dashboards: Samples For Application And Project Portfolio Management Roles
Tim DeGennaro, Henry PeyretNovember 15, 2011
An enterprise architecture (EA) tool can be a significant investment because of both the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is...
- Downloads: 140
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For Enterprise Architecture Professionals
Report:EA Management Suite Dashboards: Samples For The CIO Role
Tim DeGennaro, Henry PeyretJuly 12, 2011
An EA tool can be a significant investment both because of the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is to directly serve the...
- Downloads: 42
For CIO Professionals
Report:2010 IT Budget Allocations: Planning For 2011
Baseline Spending Allocation Figures For Comparison
Tim DeGennaroNovember 17, 2010
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
- Downloads: 1570
For Enterprise Architecture Professionals
Report:What EA Management Suite Vendors Are Doing Well (And What They're Not)
What To Expect When Evaluating Offerings
Henry Peyret, Tim DeGennaroApril 27, 2011
Forrester's recent evaluation of the enterprise architecture management suite (EAMS) market uncovered a wide variety of current vendor capabilities and future visions of the EAMS market. While each...
- Downloads: 481
For CIO Professionals
Tool:Allocation Of IT Budget By Industry
Tim DeGennaroNovember 17, 2010

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

Topics

Industry

All Industries

Region

Vendor

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For CIO Professionals

Tool:Spending Allocations By Size Of Firm

For CIO Professionals

Tool:North America And Europe Allocate IT Budget Similarly

For CIO Professionals

Charts & Figures:North America And Europe Allocate IT Budget Similarly

For Enterprise Architecture Professionals

Report:The Forrester Wave™: Enterprise Architecture Management Suites, Q2 2011

For CIO Professionals

Tool:Survey Demographics

For Enterprise Architecture Professionals

Report:EA Management Suite Dashboards: Samples For Application And Project Portfolio Management Roles

For Enterprise Architecture Professionals

Report:EA Management Suite Dashboards: Samples For The CIO Role

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

For Enterprise Architecture Professionals

Report:What EA Management Suite Vendors Are Doing Well (And What They're Not)

For CIO Professionals

Tool:Allocation Of IT Budget By Industry

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