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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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  • Enterprise Resource Planning Applications (ERP)
  • Past 12 months

  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    Gene CaoApril 25, 2013

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 72

  • For Application Development & Delivery Professionals

    Report:Global, Industry, And Technology Forces Shape The ERP Landscape

    China Martens, Paul D. HamermanMay 09, 2013

    Three key forces are reshaping the enterprise resource planning (ERP) market: the growing demands of global businesses; the increasing need for industry-specific functionality; and the expanding use...

    • Downloads: 103
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Sourcing Models For Large ERP Services Deals

    Best Practices To Decide When And How To Use Multiple Providers

    Liz HerbertJanuary 25, 2013

    Single-source versus multisource in large enterprise resource planning (ERP) services deals? This is an ongoing, yet critical, question for ERP clients. The question has no single right answer but,...

    • Downloads: 167
    • Rating:

  • For CIO Professionals

    Charts & Figures:Oracle Clients Like Stability, Scalability, And Reliability Of Its Apps

    Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

    William Band, Andrew Bartels, Paul D. Hamerman, China Martens

  • For CIO Professionals

    Report:Building Business Network Platforms In The Cloud

    Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

    Stefan RiedMarch 29, 2013

    Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

    • Downloads: 163
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Microsoft Services Landscape

    Trends And Tradeoffs Of Leading Microsoft Services Players

    Liz HerbertNovember 02, 2012

    Microsoft technologies span a wide range of products and services, including enterprise applications such as Dynamics AX and Dynamics CRM; desktop and collaboration applications such as Office,...

    • Downloads: 381

  • For CIO Professionals

    Report:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

    Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

    William Band, Andrew Bartels, Paul D. Hamerman, China MartensFebruary 11, 2013

    Oracle faces a strategic dilemma, and how it responds to this dilemma will present the CIOs at its clients with some tough choices. Oracle Fusion Applications — Oracle's new generation of...

    • Downloads: 284
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Business And IT Impact Of BPM Excellence

    Craig Le ClairJune 25, 2012

    A business process, at its highest level, is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone of most critical...

    • Downloads: 593
    • Rating:

  • For CIO Professionals

    Report:Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

    Stefan RiedOctober 18, 2012

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

    • Downloads: 386
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Oracle Customers Are Hesitant To Embrace Fusion Applications

    Slow Adoption Of Newer Product Means Changes Likely In Oracle's Strategy

    William Band, Andrew Bartels, Paul D. Hamerman, China MartensMarch 01, 2013

    This report, originally written for CIOs, includes content relevant to application development and delivery (AD&D) professionals. With Oracle's strong footprint in the enterprise business apps...

    • Downloads: 195
    • Rating:
 
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