Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Reports (5)
Charts & Figures (16)

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Nigel Fenwick

For CIO Professionals
Report:Use Social Computing To Boost IT Productivity
Nigel FenwickJune 15, 2010
Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...
- Downloads: 619
For CIO Professionals
Report:Benchmark The Use Of Your Social Business And Collaboration Systems
Benchmarks: The Social Business And Collaboration Playbook
Nigel FenwickMay 14, 2013
Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...
- Downloads: 104
- Rating:
For CIO Professionals
Report:Competitive Advantage Through Social Business
Executive Overview: The Social Business And Collaboration Playbook
Nigel FenwickAugust 24, 2012
Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...
- Downloads: 541
- Rating:
For CIO Professionals
Charts & Figures:Companies Are Attempting To Measure The Direct Impact Of Social Strategy
Benchmarks: The Social Business And Collaboration Playbook
Nigel FenwickMay 13, 2013
For CIO Professionals
Report:Social Ecosystem Maturity Assessment Model
Nigel FenwickMay 14, 2013
The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...
- Downloads: 14
For CIO Professionals
Report:The CIO's Role In The Social Business Policy
Policy And Procedures: The Social Business And Collaboration Playbook
Nigel Fenwick, Ted Schadler, Rob KoplowitzAugust 24, 2012
A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...
- Downloads: 301

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Region

For CIO Professionals

Report:Use Social Computing To Boost IT Productivity

For CIO Professionals

Report:Benchmark The Use Of Your Social Business And Collaboration Systems

For CIO Professionals

Report:Competitive Advantage Through Social Business

For CIO Professionals

Charts & Figures:Companies Are Attempting To Measure The Direct Impact Of Social Strategy

For CIO Professionals

Report:Social Ecosystem Maturity Assessment Model

For CIO Professionals

Report:The CIO's Role In The Social Business Policy

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