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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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10 results in Everything

  • Customer Intelligence Strategy and Process
  • CIO

  • For CIO Professionals

    Report:CIOs Must Become Customer-Obsessed

    Competitive Strategy In The Age Of The Customer

    Bobby CameronJune 22, 2011

    The empowered customer is driving new models of business success that are rapidly redefining the CIO's investment agenda in successful firms — the inauguration of what Forrester calls the age...

    • Downloads: 435

  • For CIO Professionals

    Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

    Simon Yates, TJ KeittMay 07, 2013

    Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

    • Downloads: 89
    • Rating:

  • For CIO Professionals

    Report:The Big Deal About Big Data For Customer Engagement

    Business Leaders Must Lead Big Data Initiatives To Derive Value

    Sanchit GogiaJune 01, 2012

    As consumers use multiple touchpoints to obtain information, exchange reviews, and purchase products and services, organizations are struggling to better integrate systems and leverage social...

    • Downloads: 2021
    • Comments: 3
    • Rating:

  • For CIO Professionals

    Charts & Figures:A Seamless Experience Across Multiple Touchpoints Is Key

    Sanchit GogiaSeptember 11, 2012

  • For CIO Professionals

    Report:Forrester's IT And Marketing Partnership Readiness Model For CIOs

    Luca S. Paderni, Nigel FenwickOctober 25, 2011

    This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

    • Downloads: 31
    • Rating:

  • For CIO Professionals

    Report:Mastering Customer Data — A CIO Imperative

    The CIO's Role In Building A Strategic Partnership With Marketing

    Nigel FenwickJuly 27, 2011

    In today's fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab Spring...

    • Downloads: 764
    • Rating:

  • For CIO Professionals

    Tool:Assessing Process Readiness

    Luca S. Paderni, Nigel FenwickOctober 25, 2011

  • For CIO Professionals

    Report:Leveraging Emerging Technology To Up The Ante On Customer Engagement

    Responding To Rising Customer Expectations Requires New Approaches

    Sanchit GogiaMarch 28, 2012

    Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of the...

    • Downloads: 838
    • Rating:

  • For CIO Professionals

    Report:CIOs Must Merge IT With Marketing To Win In The Digital Decade

    Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

    Luca S. Paderni, Nigel FenwickOctober 25, 2011

    In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

    • Downloads: 625
    • Rating:

  • For CIO Professionals

    Report:The Changing Face Of CRM In Asia Pacific

    Unique Requirements Drive CRM Investments In Asia

    Sanchit GogiaSeptember 11, 2012

    As organizations evolve from transactional customer interaction methods to customer engagement, they struggle to support and enhance the customer experience across rapidly evolving channels like...

    • Downloads: 229
    • Rating:

  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    Business Vision: The BT Strategic Planning Playbook

    Nigel FenwickMay 02, 2012

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

    • Downloads: 2360
    • Comments: 1
    • Rating:
 
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