Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Mandate For eBusiness Professionals

Business Case: The Mobile eBusiness Playbook

Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

• Downloads: 889
• Comments: 1
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Report:Augmented Reality: Emerging Tools To Explore

eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

• Downloads: 627
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For eBusiness & Channel Strategy Professionals

Report:Topic Overview: Mobile Strategy Starter Kit

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

• Downloads: 1250

For eBusiness & Channel Strategy Professionals

Report:Mobile Opportunities For Brick-And-Mortar Establishments In Canada

Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly...

• Downloads: 205

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For eBusiness & Channel Strategy Professionals

Report:CI Professionals: The Future Of Mobile Is Context

Customer Intelligence Professionals Need Mobile Analytic Tactics

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 675

For CIO Professionals

Report:CIO: The Future Of Mobile Is Context

Building A Foundation To Enable Next-Generation Mobile Services

CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

• Downloads: 763
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For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: US Online Shoppers

Choosing The Right Approach For Your Target Consumers

Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

• Downloads: 1350

For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile eBusiness Is Context

Vision: The Mobile eBusiness Playbook

Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

• Downloads: 1615

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Owners Will Be A Primary Target Given Their Use Of Phones For Commerce

For eBusiness & Channel Strategy Professionals

Tool:Many Attributes And Open Questions Define Each Stage

For eBusiness & Channel Strategy Professionals

Report:2012 Mobile Trends For eBusiness Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 2552

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Owners Consume The Most Media

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1832

For Marketing Leadership Professionals

Tool:The Mobile Velocity Scorecard

For Marketing Leadership Professionals

Report:Digital Marketing: The Future Of Mobile Is Context

Mobile Transforms How Interactive Marketers Engage With Customers

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 1392

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Report:Building A Pervasive Corporate Mobile Competency

Organization: The Mobile eBusiness Playbook

Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

• Downloads: 269

For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

• Downloads: 732
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For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 851
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For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Driving Consumers To Purchase

eBusiness Professionals Should Employ These Tactics To Engage Consumers

2D bar codes have gone from an obscure topic in technology circles to a hot topic in print media and retail circles as a way to connect customers to their offerings through a mobile interface. But...

• Downloads: 581
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Is User Context

Context Transforms Product Opportunities For Consumer Product Strategists

Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver highly...

• Downloads: 1088

For eBusiness & Channel Strategy Professionals

Client Inquiry:How QR Code Needs Differ Between Customers

After reading Forrester's September 21, 2010,"2D Bar Codes: Learn Why There's No Urgency" report we would like to discuss the following issues: 1) Are there other manufacturers who have been...

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging: A Broad-Reach Opportunity

Messaging Is The Ultimate Catalyst For Consumer Engagement

With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by...

• Downloads: 363
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