Forrester

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions

Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...

• Downloads: 905

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 852

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For eBusiness & Channel Strategy Professionals

Tool:Year-Over-Year Growth Of Web Retailers

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

ForecastView Spreadsheet

Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

• Downloads: 3
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For eBusiness & Channel Strategy Professionals

Tool:Areas Of Increase In Marketing Spend

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 258
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For eBusiness & Channel Strategy Professionals

Tool:Top Customer Acquisition Sources

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2012

Business Case: The Experience-Driven Organization Playbook

This report outlines the business case for customer experience professionals seeking to discover the business benefits of improving customer experience in an experience-driven organization. Years of...

• Downloads: 2234
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Tool:Marketing Budgets In 2010

For Marketing Leadership Professionals

Report:Combine Social And Mobile To Build B2B Customer Relationships

How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

• Downloads: 1060
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For CMO Professionals

Report:Case Study: Caterpillar Aligns Business And IT To Build Customer Value And Power Growth

Caterpillar has encountered a dramatic shift in the buying process as its customers move to digital channels to learn about and support construction equipment. While reinforcing its traditional...

• Downloads: 273

For CMO Professionals

Tool:Pharma And Services Firms Spend More On Technology For Community Marketing

For Marketing Leadership Professionals

Report:Four Steps To Tackle The Shift To The Customer Life Cycle

Forrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers' interaction...

• Downloads: 659
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For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?

For eBusiness & Channel Strategy Professionals

Tool:Facebook Is Used For Brand Building Not Driving ROI

For CMO Professionals

Report:Bigger B2B Marketing Budgets Come With Great Expectations

Use The Forrester Marketing Flywheel To Assess Budget Allocation

After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an annual...

• Downloads: 709

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Travel And Auto Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in August 2012 of 4,573 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,573), there is 95% confidence that...

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1551

For eBusiness & Channel Strategy Professionals

Tool:Development Process For Retailers' Mobile Strategy

For eBusiness & Channel Strategy Professionals

Tool:Key Mobile Metrics

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For eBusiness & Channel Strategy Professionals

Tool:Smartphones And Tablets Aim To Drive Customers To Websites And Physical Stores

For eBusiness & Channel Strategy Professionals

Tool:Social Marketing Strategies

For eBusiness & Channel Strategy Professionals

Tool:Overall Mobile Presence