Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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19 results in Everything

Emerging Methods
Manufacturing

For Marketing Leadership Professionals
Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?
Melissa ParrishJanuary 23, 2012
How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?
For Marketing Leadership Professionals
Report:Combine Social And Mobile To Build B2B Customer Relationships
How B2B Interactive Marketers Can Drive Engagement, Not Just Leads
Michael GreeneApril 02, 2012
B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...
- Downloads: 1060
- Rating:
For Marketing Leadership Professionals
Report:Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy
An Empowered Report: A Social Co-Creation Case Study
Abe Garon, Doug WilliamsSeptember 22, 2010
Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...
- Downloads: 570
For Marketing Leadership Professionals
Charts & Figures:Consumers Actively Engaged In The Betacup Contest
An Empowered Report: A Social Co-Creation Case Study
Abe Garon, Doug WilliamsSeptember 22, 2010
For eBusiness & Channel Strategy Professionals
Tool:Marketing Budgets In 2010
Sucharita MulpuruJune 03, 2011
For Marketing Leadership Professionals
Report:"Smart Body, Smart World" For Marketers
Sensor Devices Disrupt Marketing Practices
Sarah Rotman EppsMarch 26, 2013
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 260
- Rating:
For eBusiness & Channel Strategy Professionals
Tool:Areas Of Increase In Marketing Spend
Sucharita MulpuruJune 03, 2011
For eBusiness & Channel Strategy Professionals
Tool:Top Customer Acquisition Sources
Sucharita MulpuruJune 03, 2011
For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)
ForecastView Spreadsheet
Niki ScevakDecember 05, 2012
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
- Downloads: 8
For eBusiness & Channel Strategy Professionals
Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile
Sucharita MulpuruJune 03, 2011
While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...
- Downloads: 3029
For eBusiness & Channel Strategy Professionals
Tool:Year-Over-Year Growth Of Web Retailers
Sucharita MulpuruJune 03, 2011
For eBusiness & Channel Strategy Professionals
Tool:Development Process For Retailers' Mobile Strategy
Sucharita MulpuruJune 03, 2011
For eBusiness & Channel Strategy Professionals
Tool:Overall Mobile Presence
Sucharita MulpuruJune 03, 2011
For eBusiness & Channel Strategy Professionals
Tool:Smartphones And Tablets Aim To Drive Customers To Websites And Physical Stores
Sucharita MulpuruJune 03, 2011
For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 907
For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)
ForecastView Spreadsheet
Niki ScevakSeptember 02, 2011
Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.
- Downloads: 3
- Rating:
For Marketing Leadership Professionals
Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1553
For eBusiness & Channel Strategy Professionals
Tool:Key Mobile Metrics
Sucharita MulpuruJune 03, 2011
For eBusiness & Channel Strategy Professionals
Tool:Facebook Is Used For Brand Building Not Driving ROI
Sucharita MulpuruJune 03, 2011
For eBusiness & Channel Strategy Professionals
Tool:Social Marketing Strategies
Sucharita MulpuruJune 03, 2011

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

For Marketing Leadership Professionals

Report:Combine Social And Mobile To Build B2B Customer Relationships

For Marketing Leadership Professionals

Report:Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

For Marketing Leadership Professionals

Charts & Figures:Consumers Actively Engaged In The Betacup Contest

For eBusiness & Channel Strategy Professionals

Tool:Marketing Budgets In 2010

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

For eBusiness & Channel Strategy Professionals

Tool:Areas Of Increase In Marketing Spend

For eBusiness & Channel Strategy Professionals

Tool:Top Customer Acquisition Sources

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

For eBusiness & Channel Strategy Professionals

Tool:Year-Over-Year Growth Of Web Retailers

For eBusiness & Channel Strategy Professionals

Tool:Development Process For Retailers' Mobile Strategy

For eBusiness & Channel Strategy Professionals

Tool:Overall Mobile Presence

For eBusiness & Channel Strategy Professionals

Tool:Smartphones And Tablets Aim To Drive Customers To Websites And Physical Stores

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

For eBusiness & Channel Strategy Professionals

Tool:Key Mobile Metrics

For eBusiness & Channel Strategy Professionals

Tool:Facebook Is Used For Brand Building Not Driving ROI

For eBusiness & Channel Strategy Professionals

Tool:Social Marketing Strategies

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