Forrester

For Marketing Leadership Professionals

Report:Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

• Downloads: 665
• Comments: 1
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For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1908

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

For Marketing Leadership Professionals

Report:Community Management Checklist

A Four-Phase Approach To Preparing To Engage With Your Customers

Many marketers are launching communities to engage their customers in an authentic dialogue around their companies, brands, and products. However, once they've launched, brands often find that they...

• Downloads: 1252

For CMO Professionals

Tool:Test Your Orchestration Maturity

For Marketing Leadership Professionals

Report:Making Sense Of The Digital Media Buying Platform Landscape

The days of the fun — but not very efficient — three-martini lunch are waning. A new breed of technology-centric tools and processes, such as those found in demand-side platforms (DSPs),...

• Downloads: 563

For eBusiness & Channel Strategy Professionals

Tool:Web Growth By Vertical

For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity

For Marketing Leadership Professionals

Report:Digital Disruption Rattles The TV Ad Market

New Consumer Viewing Behaviors Force The Industry Into A New Future

Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

• Downloads: 191

For Sales Enablement Professionals

Report:The Emergence Of The Digital Marketing Service Provider

Tech Marketers Have A New Buyer And Channel To Consider

Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...

• Downloads: 818

For Marketing Leadership Professionals

Report:How To Develop An Interactive Marketing Content Plan

Using Earned, Owned, And Paid Online Content To Become Responsive Marketers

The rapid growth of social and mobile technologies has created a new media ecosystem that requires constant customer interaction. In this new landscape interactive marketers must act like interactive...

• Downloads: 1210
• Rating:

For Sales Enablement Professionals

Report:Tech Marketers Are Poised To Ramp Channel Investment

Channel Enablement Is A Top Priority For 2011

2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see...

• Downloads: 419

For Marketing Leadership Professionals

Client Inquiry:What Were The Selection Criteria For Inclusion In Forrester's Marketing Mix Modeling Wave?

What were the selection criteria for inclusion in Forrester's September 21, 2011, "The Forrester Wave: Marketing Mix Modeling, Q3 2011" report.

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For Marketing Leadership Professionals

Tool:Forrester Wave™: Community Platforms, Q4 2010

For CMO Professionals

Report:The Corporate CMO's Renewed Strength

Large consumer-facing companies often have some mix of multiple layers of marketing: corporate, divisional, brand, regional, country . . . These layers are configured in different ways in different...

• Downloads: 293
• Comments: 1
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For CMO Professionals

Report:The Media That Investors Read, Watch, And Use

How To Reach US Investor Segments

Marketing leaders at financial services firms that serve US investors can benefit from Forrester's investor segmentation. The variables we've chosen are simple, usable, and memorable; the results...

• Downloads: 278

For CMO Professionals

Tool:Take Stock With The Innovation Evaluation Card

For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

Business Case: The Marketing Mix Optimization Playbook

Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...

• Downloads: 229

For eBusiness & Channel Strategy Professionals

Tool:Most Australian Online Retailers Say Search Has Been Effective

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

• Downloads: 2

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Tool:Portals And Quality Content Sites Still Dominate