Forrester

For CIO Professionals

Report:Voice And Messaging Are Not Dead

Prepare For The Implications Of Over-The-Top Communications

Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

• Downloads: 237
• Rating:

For Enterprise Architecture Professionals

Report:How To Successfully Set Up IT Infrastructure For Your Business In China

For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

• Downloads: 86
• Rating:

For CMO Professionals

Report:2013 B2B CMO Imperatives

Driving Growth With Customer Insights, Marketing Automation, And Content Marketing

Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must work...

• Downloads: 656
• Rating:

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 312
• Rating:

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 309
• Comments: 1

For Sales Enablement Professionals

Report:Tools For Defining And Documenting L2R Processes

The goal of lead-to-revenue (L2R) process management is not to move hundreds or thousands of "leads" through a process of sequential attrition until tens or hundreds of deals emerge. The goal of the...

• Downloads: 118
• Comments: 2
• Rating:

For Enterprise Architecture Professionals

Report:Business Architecture 2020 — Extending Beyond Organizational Boundaries

Future Look: The Business Architecture Playbook

The rise of business architecture (BA) initiatives has resulted in a rapidly maturing business architecture body of knowledge. Today, business architecture practices focus within the boundaries of a...

• Downloads: 188

For Sales Enablement Professionals

Report:The Case For B2B Customer Experience Programs Is Revenue Generation And Renewal

But Marketing Cannot Take On This Issue Alone

Research conducted over the past years indicates that B2B customers perceive their experiences to be worse than those delivered by bottom-of-the-barrel consumer industries such as TV service...

• Downloads: 210

For Analyst Relations Professionals

Report:Forge Valuable AR Programs With FIAR

Strategic Plan: The Industry Analyst Relations Playbook

Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Worryingly, so do some of their bosses. Unfortunately, many struggle because they didn't build plans to...

• Downloads: 845
• Rating:

For Sales Enablement Professionals

Report:Finding And Developing Partners Of The Future

Opportunities Abound In The Tech Accelerator Community

In the past 18 months, the buzz and momentum surrounding tech accelerator programs in the US has exploded, and now more than 100 tech accelerators dot the country. This boom is not only great for the...

• Downloads: 98
• Rating:

For Application Development & Delivery Professionals

Report:Global Banking Platform Deals 2012

Market Heat Returns After A Prolonged Cooldown

Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

• Downloads: 188
• Rating:

For Sales Enablement Professionals

Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

• Downloads: 211
• Comments: 2

For Technology Marketing Professionals

Tool:An Interactive Tool For Evaluating Your Swag

For CIO Professionals

Survey:Forrsights Business Decision-Makers Survey Q4 2012

Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

For Sales Enablement Professionals

Report:Cloud Channel Trends, 2013 To 2014

A Critical Mass Of Channel Partners Are Embracing Cloud

Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized...

• Downloads: 460
• Rating:

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

• Downloads: 127
• Rating:

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...

• Downloads: 5

For Sales Enablement Professionals

Report:Provisional L2RM Process Catalog

This provisional lead-to-revenue process catalog is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Designed to jump-start your own process documentation, it...

• Downloads: 10
• Rating:

For Sales Enablement Professionals

Report:Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

Executive Overview: The Lead-To-Revenue Playbook

In 2010, Forrester introduced the term "lead-to-revenue management" (L2RM) to categorize a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales...

• Downloads: 215

For Sales Enablement Professionals

Report:Being Strategic Does Not Guarantee Partner Loyalty

Landscape: The Channel Partner Loyalty Playbook

Every few years, channel partners reassess their vendor portfolios and determine how much to invest in each of their relationships. The tech industry ecosystem is now in that state, and tech vendors...

• Downloads: 54

For CIO Professionals

Report:New Dynamics Shape IT Services Spending

Changes Will Accelerate Over The Next 24 Months

The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

• Downloads: 410
• Rating:

For Analyst Relations Professionals

Report:Unleash Maximum Business Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

• Downloads: 213
• Rating:

For Analyst Relations Professionals

Report:Understand Why There's No One-Size-Fits-All AR Program

Business Impact: The Industry Analyst Relations Playbook

It's understandable that AR newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. After all, they're short on money,...

• Downloads: 463

For Marketing Leadership Professionals

Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

A European Perspective On Mobile Bar Codes

You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

• Downloads: 135

For Analyst Relations Professionals

Report:Understand AR's Stakeholder Landscape

Landscape: The Industry Analyst Relations Playbook

The industry analyst relations (AR) tradition of supporting marketing and sales all too easily limits AR when the parent vendor faces greater business challenges elsewhere. Furthermore, whether AR is...

• Downloads: 127
• Rating: