Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For Customer Experience Professionals

Tool:Most Consumers Would Pay The Same Or Less For A Video Visit

For Sourcing & Vendor Management Professionals

Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

• Downloads: 756
• Rating:

For CIO Professionals

Report:The Canadian Tech Market 2011 To 2012

Canada Is Like The US In Growth, But Different In Mix Of Purchases

Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

• Downloads: 428

For Customer Experience Professionals

Tool:High, Low, And Average Scores For "Meets Needs," "Easy," And "Enjoyable"

For Application Development & Delivery Professionals

Tool:More Than 40% Of Respondents Reported Having A Comprehensive Integration Solution

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For Customer Experience Professionals

Client Inquiry:Future Of Healthcare Unbound

What role do you anticipate each of the following having in the healthcare-unbound future: hospitals  –   could hospitals end up running regional networks where they provide...

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 852

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For Security & Risk Professionals

Report:Smart Computing Fuels Biometrics Growth

How Biometrics Enable Smart Computing Solutions

Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...

• Downloads: 516

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

For Enterprise Architecture Professionals

Report:Information Architecture Deliverables: What Matters Most?

Five Artifacts Underpin An Effective Program

Architects in any domain have no time to waste creating deliverables that wind up collecting dust on a shelf. Information architects, who have historically had a particularly difficult time engaging...

• Downloads: 1353

For Security & Risk Professionals

Report:Five Steps To Build An Effective Threat Intelligence Capability

Tools And Technology: The Security Architecture And Operations Playbook

Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

• Downloads: 490
• Comments: 2
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Mobile Healthcare's Slow Adoption Curve

Health Insurance eBusiness Professionals Must Press On Despite Low Demand

Health insurance eBusiness professionals have entered the mobile fray. Apps and mobile sites span the administrative and the health and wellness spectrum, but US online commercially insured consumers...

• Downloads: 713
• Comments: 1

For CIO Professionals

Report:The Business Impact Of Mobile Engagement

Business Case: The CIO's Mobile Engagement Playbook

Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

• Downloads: 671
• Rating:

For Customer Experience Professionals

Report:Why Your Call Center Needs User-Centered Design

How Focusing On Callers And Agents Can Drive Business Results

Today, user-centered design isn't widely used to improve call center interactions. That needs to change. When applied in the call center, the core activities of a user-centered design process —...

• Downloads: 764

For Customer Experience Professionals

Client Inquiry:Can You Please Direct Me To Some Reports On Healthcare Institutes Of Quality/Excellence?

Could you direct me to any reports on healthcare institutes of quality/excellence and sites of service for procedures that will allow members to experience a lower cost through steerage to particular...

For Customer Experience Professionals

Client Inquiry:Patient-Provider Portal In Healthcare

What (current and potential) features do patients/providers want to have in a patient-provider portal? How are these features ranked? What do patients/providers look for in their...

For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Downloads: 664
• Rating:

For Marketing Leadership Professionals

Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries