CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

Refine your results

Role

Analyst

Topics

Region

7 results in Everything

  • Apparel
  • Consumer Technographics

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast, 2010 To 2015

    eCommerce Continues To Grow In Overall Importance To The Retail Landscape In Europe

    Andrea CariniFebruary 28, 2011

    European online retail sales grew by 18% from 2009 to 2010 and are expected to grow 13% in 2011. In the coming five years, the number of online buyers in Europe will grow from 157 million to 205...

    • Downloads: 1971

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2010: US Outdoor Outfitters

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Outdoor Apparel Brands

    Patti Freeman EvansFebruary 17, 2011

    Forrester evaluated the websites of the five largest US outdoor retailers — Lands' End, L.L.Bean, Eddie Bauer, Orvis, and Sierra Trading Post — using our Website Functionality Benchmark...

    • Downloads: 320

  • For Marketing Leadership Professionals

    Report:Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

    J. P. GownderOctober 04, 2011

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

    • Downloads: 664
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Site Differentiation Is Lacking: L.L.Bean

    Patti Freeman EvansFebruary 17, 2011

  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Online Shopper Behaviors, US 2011

    A Technographics® Data Essentials Document

    Jacqueline AndersonMay 17, 2011

    Sales through online retail channels continue to grow, up almost $21 billion from last year alone. In order to fuel this projected growth, it is important to recognize where these growth...

    • Downloads: 279

  • For eBusiness & Channel Strategy Professionals

    Report:Australian Online Retail Forecast, 2010 To 2015

    Retailers Will Move Quickly To Serve Australia's Keen Online Shoppers

    Steven NobleJanuary 28, 2011

    Australian online retail sales will almost double from A$16.9 billion in 2009 to A$33.3 billion in 2015. At its core, the development of online retail in Australia requires two factors: increasing...

    • Downloads: 507

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technographics®: US Online Shoppers

    Choosing The Right Approach For Your Target Consumers

    Julie A. AskFebruary 14, 2011

    Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

    • Downloads: 1350

  • For eBusiness & Channel Strategy Professionals

    Tool:Forrester's Website Functionality Benchmark Criteria

    Patti Freeman EvansFebruary 17, 2011
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart