Forrester Research : Analyst

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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eBusiness & Channel Strategy (71)
Customer Experience (38)
CIO (10)
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- Infrastructure & Operations (2)
- Marketing Leadership (10)
- Security & Risk (2)
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Travel

For eBusiness & Channel Strategy Professionals
Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Charts & Figures:Multiple Channel Businesses See Revenue, Profit, And Satisfaction Benefits
Brian K. WalkerMarch 11, 2011
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)
July 31, 2012
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
For eBusiness & Channel Strategy Professionals
Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains
Henry H. HarteveldtMay 13, 2011
Forrester estimates that, in 2011, hotels will produce $27 billion in online sales from US leisure and unmanaged business travelers. Not bad, but how much better could that be? To help travel firms...
- Downloads: 711
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)
July 31, 2011
Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals ages 18 and older. Fieldwork in Canada was delayed due to a national postal workers' strike and...
For eBusiness & Channel Strategy Professionals
Tool:Most Mobile Strategies Are Customer-Focused
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Tool:One In Three TSFs Follows Travel Companies To Learn About Deals
Henry H. Harteveldt, Elizabeth StarkSeptember 03, 2010
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...
For Customer Experience Professionals
Report:Lessons Learned From The 2011 Voice Of The Customer Award Winners
A Look Inside The VoC Practices At Adobe, Fidelity, And JetBlue
Andrew McInnesAugust 18, 2011
This year, Forrester recognized three winners of its annual Voice Of The Customer Awards: Adobe Systems, Fidelity Investments, and JetBlue Airways. Each firm had its own unique practices. Adobe...
- Downloads: 777
For eBusiness & Channel Strategy Professionals
Report:Trends 2011: Video Enters Travel eBusiness Prime Time
Henry H. HarteveldtFebruary 15, 2011
Forrester expects that the use of video content on travel websites will emerge as a significant trend in travel eBusiness in 2011. Why? For one thing, more than one in five US online leisure...
- Downloads: 630
For Customer Experience Professionals
Tool:Forrester's Web Site Brand Experience Review Criteria And Scoring
Ron Rogowski IINovember 08, 2010
For Customer Experience Professionals
Report:US Consumers Aren't Enthusiastic About Medical Tourism
Elizabeth BoehmSeptember 13, 2010
In an effort to control skyrocketing health costs, some pioneering health plans and employers are testing the waters of medical tourism by paying for consumers to travel overseas for less expensive...
- Downloads: 167
For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)
ForecastView Spreadsheet
Niki ScevakSeptember 02, 2011
Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.
- Downloads: 3
- Rating:
For Customer Experience Professionals
Report:Case Study: Emirates Uses Customer Journey Maps To Keep The Brand On Course
Journey Mapping Enables A Diverse Global Airline To Lift Quality Of Service While Growing Rapidly
Jonathan BrowneMarch 25, 2013
Emirates is one of the world's fastest-growing airlines and positions itself as a lifestyle brand, setting high expectations for service quality in a competitive market. As Emirates expanded rapidly,...
- Downloads: 254
For eBusiness & Channel Strategy Professionals
Tool:Creators And Critics Stagnate Among Travelers, While Joiners And Spectators Grow
Henry H. HarteveldtJuly 28, 2010
For CIO Professionals
Report:SharePoint Adoption: Content And Collaboration Is Just The Start
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Rob Koplowitz, John R. RymerSeptember 30, 2011
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...
- Downloads: 1376
- Rating:
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)
June 01, 2012
Forrester conducted a mail survey fielded from April to June 2012 of 12,181 US and Canadian households and individuals ages 18 and older. For results based on randomly chosen samples of these sizes...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The Russian Technographics® Online Benchmark Survey, Q3 2011, surveyed 2,000 respondents in across Russia. This survey is based on online adults ages 16 and older (who are members of the...
For eBusiness & Channel Strategy Professionals
Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For Customer Experience Professionals
Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries
Megan BurnsNovember 19, 2010
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)
December 01, 2010
Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...
For Customer Experience Professionals
Report:Case Study: Mandarin Oriental Creates A Brand-Appropriate Mobile Experience
The Hotel Group Provides Luxury Travelers With A Customized Mobile Web Site
Vidya L. DregoJune 08, 2010
Mandarin Oriental Hotel Group (MOHG) noticed that a growing percentage of its Web traffic came from mobile devices. To address a growing need, the team partnered with Siteworx to design and build a...
- Downloads: 703
For Security & Risk Professionals
Client Inquiry:What Guidance Do You Have Regarding Device Security During International Travel?
Chenxi WangOctober 25, 2011
We have a requirement to support business travelers who will be in other countries for weeks. We consider some of these countries to have higher cyber risks. What guidance, if any, do you have in...
For eBusiness & Channel Strategy Professionals
Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group
Henry H. HarteveldtJuly 28, 2010
From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce...
- Downloads: 749

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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

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Methodology

Analyst

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Industry

All Industries

Region

Vendor

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Charts & Figures:Multiple Channel Businesses See Revenue, Profit, And Satisfaction Benefits

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Tool:One In Three TSFs Follows Travel Companies To Learn About Deals

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2011

For Customer Experience Professionals

Report:Lessons Learned From The 2011 Voice Of The Customer Award Winners

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Video Enters Travel eBusiness Prime Time

For Customer Experience Professionals

Tool:Forrester's Web Site Brand Experience Review Criteria And Scoring

For Customer Experience Professionals

Report:US Consumers Aren't Enthusiastic About Medical Tourism

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

For Customer Experience Professionals

Report:Case Study: Emirates Uses Customer Journey Maps To Keep The Brand On Course

For eBusiness & Channel Strategy Professionals

Tool:Creators And Critics Stagnate Among Travelers, While Joiners And Spectators Grow

For CIO Professionals

Report:SharePoint Adoption: Content And Collaboration Is Just The Start

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

For Customer Experience Professionals

Report:Case Study: Mandarin Oriental Creates A Brand-Appropriate Mobile Experience

For Security & Risk Professionals

Client Inquiry:What Guidance Do You Have Regarding Device Security During International Travel?

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

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