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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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114 results in Everything

  • Springboard

  • For Application Development & Delivery Professionals

    Report:IBM Software's Growth Strategy: Enabling Integration . . . And Integrating Acquisitions

    Michael BarnesMarch 07, 2011

    Over the past 12-18 months, IBM has steadily refined its strategy and messaging for its software business, within the context of its broader Smarter Planet initiatives. Key to IBM's strategy is the...

    • Downloads: 33

  • For CIO Professionals

    Report:India Datacenter Study: Disaster Recovery And Business Continuity

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 22

  • For CIO Professionals

    Report:Africa's ICT Forecast Looks Increasingly Cloudy

    Understanding The Cloud Computing Opportunities In Africa

    Jennifer Belissent, Summer HamadFebruary 22, 2012

    After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

    • Downloads: 344
    • Rating:

  • For Application Development & Delivery Professionals

    Charts & Figures:APEJ Companies Buy SaaS Mainly Through Direct Sales Channels

    There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape

    Michael Barnes, Holger KiskerOctober 25, 2011

  • For CIO Professionals

    Report:Mobile Security: An Increasing Need For Asia Pacific Enterprises

    Bryan WangJanuary 01, 2011

    In Springboard Research's latest Asia Pacific (AP) IT Market Predictions 2011 Report, we noted that rapid growth in the use of smart mobile devices, combined with an explosion in social computing,...

    • Downloads: 25

  • For Application Development & Delivery Professionals

    Report:The State Of Cloud Computing: Trends, Issues, And Opportunities

    Michael BarnesJune 22, 2010

    This document provides vendor strategists with an overview of trends, issues, and opportunities in the cloud computing market. It presents the data on perception of cloud computing and its relevance,...

    • Downloads: 46

  • For CIO Professionals

    Report:India Datacenter Study: Cloud Computing

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 28

  • For Sourcing & Vendor Management Professionals

    Report:2011 ASEAN IT Services Report

    Frederic Giron, Seepij GuptaJanuary 03, 2011

    This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...

    • Downloads: 56

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

    Summer Hamad, James EricksonSeptember 01, 2010

    This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 20
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Cloud Computing In India 2010: End User Adoption Trends

    Michael Barnes, Sanchit GogiaSeptember 01, 2010

    This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 43

  • For Sourcing & Vendor Management Professionals

    Report:India IT Services Report: 2010

    Frederic Giron, Seepij GuptaFebruary 01, 2011

    This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...

    • Downloads: 78

  • For CIO Professionals

    Report:India Server Virtualization Market: A Snapshot

    Manish BahlJune 01, 2010

    The server virtualization market in India is still in its nascent stage with enterprises experimenting with virtual servers running non-critical applications. This document is designed to allow...

    • Downloads: 16

  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    John Brand, Michael BarnesAugust 01, 2010

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26

  • For CIO Professionals

    Report:India Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 21

  • For CIO Professionals

    Report:Telecom Service Providers For Data Center Services In Singapore

    Dane AndersonJune 01, 2010

    This document provides vendor strategists with an overview of the telecom service providers that offer data center services in Singapore focusing on AT&T, SingTel, Verizon, Tata Communications,...

    • Downloads: 19

  • For Sourcing & Vendor Management Professionals

    Report:ANZ IT Services Report: 2010

    Frederic Giron, Seepij GuptaFebruary 01, 2011

    This document provides market size estimates for 2010 in Australia and New Zealand, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 36

  • For CIO Professionals

    Report:Cloud Computing And Business Partners: Fact and Fiction

    Dane AndersonJune 22, 2010

    This documents provides vendor strategists with an analysis of facts and fiction of cloud computing and IT business partners. It highlights data on adoption, areas of implementation, and main...

    • Downloads: 25

  • For CIO Professionals

    Report:Nigeria Public Sector Market Analysis Data Tables

    James Erickson, Sameer BhatnagarJanuary 10, 2011

    These are the data tables for the report "Nigeria Public Sector Market Analysis." The report provides a comprehensive background of the dynamics in the public sector market of the African country of...

    • Downloads: 9
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    Michael Barnes, James EricksonSeptember 01, 2010

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Data Center Study: End User Result Analysis

    Frederic Giron, Seepij GuptaJanuary 01, 2011

    This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...

    • Downloads: 48

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 20

  • For Application Development & Delivery Professionals

    Report:Symantec's Cloud Strategy: From Utilities To Services

    Michael BarnesNovember 29, 2010

    In multiple recent announcements and company events across Asia Pacific including Japan (APJ), Symantec outlined its strategy for regional (and ultimately global) growth. Not surprisingly, cloud...

    • Downloads: 24

  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan Data Tables

    Summer Hamad, James EricksonDecember 31, 2010

    These are the data tables for the report "Public Sector Market Analysis: Pakistan." The report provides a comprehensive background of the dynamics in the public sector market in Pakistan. This...

    • Downloads: 4
    • Rating:

  • For CIO Professionals

    Report:Ethiopia IT Opportunity 2010

    James EricksonFebruary 15, 2011

    This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

    • Downloads: 14
    • Rating:

  • For CIO Professionals

    Report:Mobile Security: An Increasing Need For Indian Enterprises

    Manish BahlJanuary 17, 2011

    In Springboard Research's latest "Asia Pacific (AP) IT Market Predictions 2011" report, we noted that rapid growth in the use of smart mobile devices, combined with an explosion in social computing,...

    • Downloads: 19

  • For CIO Professionals

    Report:UAE: IT Opportunity 2011

    Summer HamadApril 07, 2011

    This document provides vendor strategists with an overview of the dynamics of the IT market in the UAE, the economic conditions prevailing in the country, and provides systematic analysis of the key...

    • Downloads: 34
 
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