About Forrester
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Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
When asked about their major concerns and/or barriers to the adoption of cloud computing, respondents to a recent Springboard Research survey of 474 organizations across Asia Pacific revealed that...
This report provides detailed analytical information on enterprise use of IT in the Asia Pacific IT marketplace for vendor strategists. The document highlights the market share for antivirus software...
Springboard Research notes continuing media and industry attention on the (perceived) lack of security in the cloud. While cloud computing does indeed come with many inherent security risks,...

This document provides vendor strategists with an analysis of the key trends in the Asia Pacific IT market in 2010 and previews the top trends that will shape the local market in 2011. This document...
This document offers a brief overview of enterprise networking in Asia for vendor strategists. Market outlooks are provided on the overall Asia Pacific market, vertical industries, and the countries...
In Springboard Research's latest Asia Pacific (AP) IT Market Predictions 2011 Report, we noted that rapid growth in the use of smart mobile devices, combined with an explosion in social computing,...
With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...
Springboard Research foresees several major forces that are coalescing to drive the next generation/evolution of IT infrastructure. While not all organizations will transform themselves within the...
This document provides vendor strategists with an analysis of the key trends in the India IT market in 2010 and previews the top trends that will shape the local market in 2011. The India IT market...
In Springboard Research's latest "Asia Pacific (AP) IT Market Predictions 2011" report, we noted that rapid growth in the use of smart mobile devices, combined with an explosion in social computing,...
Where social software was once considered a "plaything" for tech savvy users and generation-Y, leading organisations globally are now recognising that the benefits extend well beyond simply...
In multiple recent announcements and company events across Asia Pacific including Japan (APJ), Symantec outlined its strategy for regional (and ultimately global) growth. Not surprisingly, cloud...