Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Past 6 months
  • Financial Services
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Tools And Technology: The Security Architecture And Operations Playbook

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 477
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Redstone Federal Credit Union Right-Channels Deposits To The Mobile Channel

    Remote Deposit Capture Sharply Cuts The Cost Of Deposit Taking

    Financial institutions continue to face challenges on generating revenue. Recent US regulations have greatly reduced overdraft fees and debit card interchange income. With no clear sources of...

    • Downloads: 102
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Banking Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Adoption of online banking by individual adults in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast reports the addressable market and...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:UK Mobile App Account Balance Landing Pages

  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Mobile Banking Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Adoption of mobile banking by individual mobile users in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast segments the addressable market and...

    • Downloads: 5
  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 162
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 99
  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 415
  • For eBusiness & Channel Strategy Professionals

    Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)

    Forrester conducted an online survey fielded in March 2013 of 5,504 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,504), there is 95% confidence...

    • For eBusiness & Channel Strategy Professionals

      Report:Building A World-Class Mobile Banking Strategy

      Executive Overview: The Mobile Banking Strategy Playbook

      Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features...

      • Downloads: 422
    • For Infrastructure & Operations Professionals

      Report:Making Informed Mobile Payment Investments In China

      The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

      • Downloads: 63
    • For eBusiness & Channel Strategy Professionals

      Report:Getting Mobile Banking Strategy Right

      Strategic Plan: The Mobile Banking Strategy Playbook

      Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan...

      • Downloads: 406
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Lead Your Mobile Insurance Future With Sound Strategic Planning

      Strategic Plan: The Mobile Insurance Strategy Playbook

      Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...

      • Downloads: 268
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Canadian Online Retail — 2013

      Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

      • Downloads: 162
    • For eBusiness & Channel Strategy Professionals

      Report:2012 US Bank Secure Website Rankings

      Citi Moves To The Top With Added Functionality And A New Look

      Digital banking teams want to know where they stack up against competitors when it comes to their secure websites and other digital features — everything from mobile functionality to customer...

      • Downloads: 251
      • Rating:
    • For CIO Professionals

      Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

      We Forecast 6% ICT Spending Growth For Both Years

      US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

      • Downloads: 231
    • For eBusiness & Channel Strategy Professionals

      Report:2013 Mobile Wealth Management Functionality Benchmark

      E-Trade And Fidelity Lead The Pack

      With investor expectations rising and substantial business at stake, digital wealth management teams know they need to improve their portfolios of mobile sites and apps. Forrester evaluated the...

      • Downloads: 305
    • For CIO Professionals

      Report:CIOs: Master The Mobile Banking Imperative

      The Mobile Banking Imperative

      This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

      • Downloads: 60
    • For Marketing Leadership Professionals

      Report:Emerging Markets Overview: Russia

      A Global Consumer Technographics® Report

      Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

      • Downloads: 13
    • For Customer Experience Professionals

      Report:The Customer Experience Index, 2013

      Benchmarks: The Customer Experience Management Playbook

      How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

      • Downloads: 1286
      • Comments: 7
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Global Financial Behaviors, 2012

      Global Consumer Technographics®

      There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

      • Downloads: 43
    • For Customer Experience Professionals

      Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

      Why Customer Experience Matters More To Loyalty Than Price

      Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

      • Downloads: 211
    • For Application Development & Delivery Professionals

      Report:Look For True Off-The-Shelf Support For Your Country

      Global Banking Platform Deals 2012 — Regions

      Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

      • Downloads: 30
    • For eBusiness & Channel Strategy Professionals

      Report:Best Practices In Mobile Banking

      Processes: The Mobile Banking Strategy Playbook

      The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

      • Downloads: 598
    • For Application Development & Delivery Professionals

      Report:Global Banking Platform Deals 2012

      Market Heat Returns After A Prolonged Cooldown

      Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

      • Downloads: 152
      • Rating:
    • For Marketing Leadership Professionals

      Report:The Best And Worst Of Paid Search In 2012

      Benchmarks: The Search Marketing Playbook

      Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

      • Downloads: 1117
     
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