Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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61 results in Everything

  • Past 6 months
  • Financial Services
  • For Enterprise Architecture Professionals

    Report:Information Architecture Planning Toolkit

    As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

    • Downloads: 27
    • Comments: 2
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    Landscape: The CRM Playbook

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 447
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Subscription And Recurring Billing Solutions 2012

    Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

    • Downloads: 355
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:The Mobile Functionality That Insurance Companies Provide

  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 13
  • For eBusiness & Channel Strategy Professionals

    Report:Building A World-Class Mobile Banking Strategy

    Executive Overview: The Mobile Banking Strategy Playbook

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features...

    • Downloads: 428
  • For eBusiness & Channel Strategy Professionals

    Report:Three Disruptive Payment Trends In 2013

    Greater Customer Value And Shifting Economics Will Shape The Future Of Payments In The US

    As we charge forward into 2013, the consumer payments industry will experience heightened competition and new challenges to the status quo. There are many forces reshaping the world of payments. This...

    • Downloads: 478
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:"Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

    • Downloads: 258
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Banking Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Adoption of online banking by individual adults in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast reports the addressable market and...

    • Downloads: 4
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Global Banking Platforms, Q4 2012

    TCS, Infosys, Sopra Banking Software, And Temenos Lead, With SAP, FIS, And Polaris FT Pursuing

    In Forrester's 62-criteria evaluation of global banking platform vendors, we identified the eight most significant software providers — FIS, Infosys, Oracle, Polaris Financial Technology...

    • Downloads: 581
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of North American Digital And Multichannel Banking 2013

    Multichannel Strategy Is More Of A Pipe Dream Than Reality

    The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

    • Downloads: 415
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 136
  • For eBusiness & Channel Strategy Professionals

    Report:Getting Mobile Banking Strategy Right

    Strategic Plan: The Mobile Banking Strategy Playbook

    Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan...

    • Downloads: 409
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Mobile Banking Functionality Rankings

    Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...

    • Downloads: 246
  • For CIO Professionals

    Report:CIOs: Master The Mobile Banking Imperative

    The Mobile Banking Imperative

    This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

    • Downloads: 61
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Tools And Technology: The Security Architecture And Operations Playbook

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 484
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Building Next-Generation Mobile Banking

    Tools And Technologies: The Mobile Banking Strategy Playbook

    Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

    • Downloads: 761
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:2013 Global Mobile Banking Functionality Rankings

    Benchmarks: The Mobile Banking Strategy Playbook

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 15 retail banks in in North America, Western Europe, and Australia across more than...

    • Downloads: 280
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 251
  • For eBusiness & Channel Strategy Professionals

    Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

    Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

    • For Marketing Leadership Professionals

      Report:The Best And Worst Of Paid Search In 2012

      Benchmarks: The Search Marketing Playbook

      Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

      • Downloads: 1118
    • For Security & Risk Professionals

      Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

      Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

      Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

      • Downloads: 201
    • For CIO Professionals

      Report:Budgets And Priorities: Global Benchmark 2012

      Strategic Planning Forrsights For CIOs

      CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

      • Downloads: 448
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:China Appliance Market Dynamics, 2013 To 2017

      Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

      • Downloads: 61
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Financial Services Firms Prepare For The Business Applications Of The Future

      Service-Oriented Architecture Has Reached A Mature State In Banking

      Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...

      • Downloads: 325
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Canadian Online Retail — 2013

      Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

      • Downloads: 165
     
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