About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.
Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.
Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Sorry — your search returned 0 results within Reports, so we expanded it to include Everything.
27798 results in Everything
An Empowered Report: Tools To Assess How Employees Use Technology
To have a fact-based conversation about what your employees need from technology, you have to ask them. Field a survey when you absolutely must have the facts without bias. For a quick and dirty...
You're absolutely right to say that EA should contribute well to these exercises. We've been involved in a similar Application Maintenance bid process at BP. The key areas where we supported were:...

Mobile Banking's Time Has Finally Come
Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
Information and knowledge management (I&KM) professionals continue to investigate master data management (MDM) as a strategic means to deliver a trusted view of critical data throughout the...
Google now has two recent examples of how not to launch a product. To be more specific, the launches of Wave and Buzz are unfortunate illustrations of product management and product marketing...
This is super ground breaking work. The reference model is extremely valuable in comparing to vendor implementations. Do you have an assessment or RFI template for IC-BPMS?
Vision: The Strategic Software Sourcing Playbook
This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...
Microsoft has entered the enterprise search market with Microsoft Office SharePoint Server 2007 (MOSS), joining BEA Systems, Google, IBM, Oracle, SAP, and a long list of pure-plays in a volatile...
Jawbone, a privately-held company based in San Francisco with a $1.5 billion valuation, today announced the relaunch of its UP wristband, which it discontinued one year ago due to manufacturing...
A Look At How Consumers Describe Their Banks And Investment Firms
We examined how often consumers use the words "honest" and "helpful" to describe their primary bank and investment firm. It turns out that Seniors are the group most likely to use these terms across...
Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...
Local Franchises Have Strategic Advantages Over National Competitors
Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development...
Was the introduction of the Ford Model T an improvement or an innovation over the horse drawn wagon? As an SVM professional, you may ask, “Why is this question important for me?” But as...
Some positions prove to be more difficult to fill than others. One area where managers see many challenges in obtaining and keeping quality employees is in the world of eBusiness. It proves to be...
Building off of Tom Grant's post about Google Buzz earlier today, Google Buzz is an interesting case study about how winning market share is not just about having the first or the best product....
One interesting question is whether or not EA 1.0 to EA 2.0 is evolutionary or revolutionary. Can EA 1.0 org's and people make the change? or does the EA 1.0 organization need to be totally...