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Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Cross Channel Strategies, Mobile Channel for Consumers, Mobile Email, Mobile Marketing, Mobile Operating Systems, Mobile Services, Mobile Software & Platforms, Mobile Video, Smartphones

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14 results in Everything

  • Past 6 months
  • Online Financial Products & Services

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of North American Digital And Multichannel Banking 2013

    Multichannel Strategy Is More Of A Pipe Dream Than Reality

    Tiffani MontezApril 02, 2013

    The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

    • Downloads: 413
    • Rating:

  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Reineke ReitsmaApril 30, 2013

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 13

  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    Peter Wannemacher, Catherine GraeberJanuary 22, 2013

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 128

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Subscription And Recurring Billing Solutions

    Peter SheldonDecember 06, 2012

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

    Catherine GraeberMay 01, 2013

    In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

    • Downloads: 250

  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Bank Secure Website Rankings

    Citi Moves To The Top With Added Functionality And A New Look

    Peter Wannemacher, Catherine GraeberJanuary 22, 2013

    Digital banking teams want to know where they stack up against competitors when it comes to their secure websites and other digital features — everything from mobile functionality to customer...

    • Downloads: 252
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Subscription And Recurring Billing Solutions 2012

    Peter SheldonDecember 06, 2012

    Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

    • Downloads: 355
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Survey:North American Technographics® Financial Services Affluent Survey 2013

    January 15, 2013

    Forrester conducted an online survey fielded in January 2013 of 1,051 affluent US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 1,051), there is 95%...

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Banking Forecast, 2012 To 2017 (EU-7)

      ForecastView Spreadsheet

      Susan HuynhNovember 27, 2012

      Adoption of online banking by individual adults in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast reports the addressable market and...

      • Downloads: 4

    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: Redstone Federal Credit Union Right-Channels Deposits To The Mobile Channel

      Remote Deposit Capture Sharply Cuts The Cost Of Deposit Taking

      Catherine GraeberFebruary 15, 2013

      Financial institutions continue to face challenges on generating revenue. Recent US regulations have greatly reduced overdraft fees and debit card interchange income. With no clear sources of...

      • Downloads: 103

    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

      Disruption Drives 12 Trends In Digital Insurance Agendas

      Ellen CarneyMay 16, 2013

      There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

      • Downloads: 114

    • For eBusiness & Channel Strategy Professionals

      Report:Best Practices In Digital Money Management

      Processes: The Digital Money Management Playbook

      Stephen WalkerMay 10, 2013

      The critical question for eBusiness and channel strategy professionals who have launched, or are about to launch, digital money management is how to drive customer adoption and use. To help,...

      • Downloads: 98

    • For eBusiness & Channel Strategy Professionals

      Report:Global Financial Behaviors, 2012

      Global Consumer Technographics®

      Gina SverdlovJanuary 28, 2013

      There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

      • Downloads: 43

    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: SunTrust Reboots Its Digital Platform

      Responsive Web Design And Agile Development Prove A Winning Formula

      Peter SheldonApril 04, 2013

      With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

      • Downloads: 177

    • For Application Development & Delivery Professionals

      Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

      Landscape: The CRM Playbook

      William BandJanuary 29, 2013

      Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

      • Downloads: 443
      • Rating:
     
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